The business landscape is changing rapidly, and 2025 is expected to consolidate trends that are already transforming the way companies operate. Digital businesses and artificial intelligence (AI) are at the center of this transformation, opening new opportunities for entrepreneurs and directly impacting market competitiveness.
Digital business: expansion and new models
The digitalization of companies is no longer a differentiator — it is a necessity. Companies of all sizes are adopting digital business models to reach a larger audience, reduce operational costs, and gain agility. A good example is e-commerce platforms, which allow small businesses to sell anywhere in the world without the need for a physical store.
Furthermore, the growth of the subscription business model has gained momentum. Streaming services, online courses, and even exclusive product clubs demonstrate that recurrence can be a sustainable and profitable path for entrepreneurs.
The AI Revolution in Business
Artificial intelligence has ceased to be a futuristic promise and has become an essential part of the operation of many companies. Software that use AI for customer service, data analysis, and process automation are reducing costs and making business decisions more strategic.
According to a recent McKinsey study, 65% of companies worldwide are already using generative artificial intelligence (GenAI) in at least one area of their business, a significant increase compared to previous years. Technology, retail, healthcare, and financial services companies are leading this transformation, applying AI to predict market trends, personalize customer experiences, and optimize internal operations.
Impact on business competitiveness
The adoption of these innovations is not limited to technology but to the way companies structure their growth strategy. Those who invest in digital solutions and artificial intelligence can respond more quickly to market changes, offer more personalized products and services, and improve the customer experience.
Business mentor Márcia Belmiro highlights that "the entrepreneur who knows how to integrate technology into their business model will be one step ahead." Artificial intelligence, for example, can increase productivity and improve decision-making, allowing companies of any size to be more competitive.”, he explains.
What to Expect from the Future?
The trends for 2025 point to an increasingly dynamic market, where innovation and technology will be decisive factors for business success. Businesses that adapt quickly to technological changes will have a greater chance of growing and standing out.
“Entrepreneurs who want to prepare for this scenario must be aware of these trends and look for ways to apply them to their businesses. After all, innovation is no longer a luxury, but an essential path to sustainable growth,” concludes Belmiro.
