Although artificial intelligence (AI) will continue to be one of the central topics in business discussions in 2025, almost half of companies (45%) do not have a specific strategy focused on the tool, as indicated by a recent survey published by ISC², an organization specialized in training for cybersecurity professionals.
“This means that, in practice, this gap prevents most companies from transforming AI into a competitive advantage. It creates a limited innovation cycle, which can be vulnerable to more advanced competitors,” comments Vera Thomaz, CMO (Chief Marketing Officer) yesYou are welcome., distributor of technological solutions for the B2B market.
Among the factors that lead to this scenario, we can highlight training and professional qualification, since AI requires specialized labor to be implemented and effectively utilized. Another barrier is the difficulty of integrating AI throughout the supply chain, mainly due to limited technological infrastructure.
“Without a solid and adaptable technological foundation, it becomes challenging to process large volumes of data and implement advanced solutions effectively. The lack of standardization and consistency in databases, combined with the dependence on old and inflexible systems, also makes the insertion of AI time-consuming, complex and expensive”, continues Vera.
Furthermore, there are still doubts and uncertainties regarding the regulation and ethics of this type of technology, with concerns focused on the risk of data leaks, causing hesitation among some Brazilian entrepreneurs. But, contrary to what is thought, digital security is another area enhanced through AI. Currently, there are multiple artificial intelligence models on the market that can facilitate real-time fraud detection and cyber threat identification, protecting both company and customer data.
This type of technology also has the potential to optimize complex processes, perform predictive analyses, identify risks, standardize and structure information dynamically, representing a strong competitive advantage, especially in terms of productivity.
“Companies that are investing in training, modernizing and integrating AI into their operations will be one step ahead of the competition, achieving greater agility, innovation and profitability in the market,” concludes the CMO.
