The traditional digital accounting market had to start moving the pieces since the advent of electronic invoices and SPED (Public Digital Bookkeeping System). Since then, new digital solutions have emerged to make digital processes increasingly streamlined.
With this, automation in accounting routines became indispensable, as the initiative came from government agencies. Sites and accounting platforms also began to emerge, offering services online. Traditional accounting offices found themselves in a situation where they had to adapt to digital transformation or lose market share.
At the same time that operational tasks are being optimized and reduced with this "digitization" of accounting, services focused on consulting for calculations are increasingly in demand. In other words, clients are valuing personalized service, and firms that can offer this combined with technological innovations are able to stand out.
A startup iCount Plus created the perfect solution for accounting firms that do not want to lose space to digital accounting platforms. It is an all-in-one management platform for accountants and companies, capable of increasing the firm's profitability by up to 30%, reducing paperwork and rework by 98%, and saving 45% in time and efficiency.
Accounting firms need to adapt to innovation
For those who think that accounting offices will lose space to digital accounting websites, that's not the case. A survey conducted by Contábil Trends indicated that 44% of accounting firms are in "steady growth" and 32.5% are in "moderate growth".
The secret is adaptability to technological innovation, and those who have already understood this have a chance to continue expanding. Accounting software, such as iCount Plus, are therefore the answer for these companies to meet the expectations of the current market, without giving up personalized service.
In the view of Lucas Bugati, CEO and founder of the startup: “To remain in the market, conventional offices (which are not online) must seek to expand the use of technologies that help optimize tasks and, above all, must have very well designed and mapped processes to make it easier to see gaps in increasing productivity.”
He adds that professionals of the new generation and recent graduates are already much more open to this adaptation, with most of their clients being accountants in the first 5 years of activity. The more traditional offices, with over 15 years of operation, tend to be more resistant to this innovation.
What about pricing with online accounting?
According to Bugatti, offices that insist on not embracing the digitization of processes and/or the use of new technologies will experience a decline in the number of clients in the coming years and will lose market share.This fact is due to the use of technology by competitors, which allows for greater "scale" increasing margins, and thus opening windows for price reductions.
In other words, online accounting platforms can operate at a reduced price because their profit margin is not affected, as they are able to attract a high demand of clients. For the CEO of iCount, therefore, the reduction in service prices is not the problem. What the office (any company) cannot accept is a reduction in margin. In this sense, you have only two pillars: efficiency/cost or increasing monetization through a differentiator or other products.
Optimizing accounting processes with iCount Plus
In the current scenario, the ideal is to combine the best of both worlds: the personal touch of the accounting office and the technical knowledge of the accountant with technology. Using accounting management software allows for streamlining and automating processes, accurately reporting the financial returns of a specific action, and mapping strategies to resolve problems more efficiently.
Furthermore, clients themselves can be trained to access their accounting situation at any time. iCount Plus is an all-in-one platform for accounting firms, the only one on the market that also covers client relationship and management, in addition to accounting processes. "The advantage of implementing iCount Plus is mainly in the centralization of information and process automation."
Bugatti believes that, with this, the accountant can get much closer to the entrepreneur to support them in business management, providing more consultative accounting and redefining the future of the profession.
