There are plenty of opportunities to be explored in the technology and innovation ecosystem. However, it becomes complex, in many companies, three times turned, exclusively, to explore these paths, as well as quality time to dedicate to this task. Thinking about it, Pontaltech, technology company specialized in omnichannel communication, launched an innovation area internally aiming to adopt a more proactive and dynamic stance on this topic. The department will be under the responsibility of Carlos Feist, new head of innovation of the company
In the face of a constantly evolving and updating market, new technologies and trends emerge all the time, what makes it difficult to establish corporate operation strategies based on a certain predictability and control. Today, we live in a VUCA world, guided by uncertainty, unpredictability, volatile and ambiguous, what requires companies to move away from a more receptive behavior, for more proactive decisions, of protagonism and ambidexterity in this sense
In data from Deloitte, as proof of this importance, the proportion of companies that invested in R&D activities in ICT rose from 45%, in 2019, to 69% in 2022 – in an increasing effort that has been strongly observed in recent years. "The lack of an internal structure for innovation is extremely detrimental to any business", increasing the chances of losing competitiveness to their competitors. We need to build tomorrow today, "and this will be one of my biggest missions at Pontaltech", shares Feist
According to the head, the idea is that the team composed, currently, by six professionals, keep focus and attention on the new technologies that are emerging so that, in identifying possible opportunities to be explored, manage to establish strategic plans quickly and efficiently, in order to validate and productize the ideas in a timely manner. "We want to get ahead of what may become a trend in the market", "‘racking’ the future of our segment and seeking the best ways to maximize our value proposition to our clients", highlights Carlos Secron, founder of Pontaltech
Since the arrival of the head, a deep process of was appliedDiscoverywith the company's clients, in the mission of understanding your pains and challenges in order to build an innovation radar internally. The results helped us see what was right and where we could still improve, incorporating these expectations into new products or services that would meet these needs and future demands, complements Feist
In this mapping, the company's own teams could not be left out. After all, they are the ones who are also directly in contact with the internal processes and, in this way, they have a clearer vision of what can be improved. With this information in hand, now, the new innovation team is already in the validation stage of these ideas, studying the market and seeking solutions that meet these goals in a pragmatic way and with high added value
To ensure this mission, the plans include the application of the innovation radar internally every three months, monthly project study reports, in addition to monthly meetings with the innovation committee members to analyze everything that is being done and exchange ideas on what they can explore in order to achieve increasingly better results
We live in a fiercely competitive market, where innovation is the key piece towards corporate prominence. AND, in this scenario, those who can anticipate industry trends, certainly, will position themselves as true references. Anxiety is what makes great ideas come off the paper. We will spare no effort to ensure that Pontaltech remains in constant motion regarding products and technologies, bringing the most innovative things inside and identifying, always, the best trails to be followed, finish the head
