A Natural Bot, a Brazilian startup specialized in artificial intelligence for the foodservice sector, is revolutionizing delivery service with CoPiloto, a sales assistant based on Generative AI that automates orders, interactions, and payments via WhatsApp.
Unlike traditional chatbots, CoPiloto understands texts, audios, regional slang, abbreviations, and foreign languages as diverse as Polish, for example. "If someone asks for a 'breja', they understand it as 'beer' and proceed with the service," exemplifies Rafael Coffani, founder and CEO of Natural Bot.
In this way, the Co-Pilot reduces virtual queues, optimizes service, and makes the shopping journey more accessible and smooth. For the consumer, this means less waiting and more convenience. For restaurants, more sales with financial predictability and operational efficiency, since technology also processes payments and automatically issues the service order.
With over R$2 million invested, the solution has already shown significant results: restaurants using CoPiloto have experienced an increase of up to 76% in conversion rates compared to conventional service systems. According to Coffani, the Co-Pilot solves one of the biggest bottlenecks in WhatsApp delivery: the limitation of human customer service. "Without automation, it is difficult to maintain a quality standard, scale sales, and offer a seamless experience," he states.
Delivery apps have dominated the foodservice sector in recent years, but dependence on these platforms has been causing dissatisfaction among entrepreneurs and restaurant owners. Intermediation fees, which can exceed 30% per order, combined with the loss of control over the customer base, have led restaurants to rethink their sales strategies. In this scenario, the use of WhatsApp with artificial intelligence as a direct and automated channel for customer service and sales gains strength.
"We are offering a new shopping experience for consumers and a scalable solution for restaurants. Our focus is to drive business sustainably. CoPiloto has everything to become the new standard in Brazilian delivery," concludes Coffani.
Natural Bot's goal is to reach 1,700 active accounts by the end of 2025 and surpass 15,000 by the end of 2026, establishing conversational AI as the new standard for customer service and sales in the foodservice industry.
