Companies from various sectors have been exploring the possibilities of virtual reality as a differentiator for their operations. In the foodservice and facilities sector, Sodexo relies on innovation to drive its business in Brazil, creating a more interactive and engaging journey in presentations of its entire service portfolio.
Sodexo Realities is Sodexo's new platform that combines virtual reality, three-dimensional environments, and gamification, providing an immersive experience during the presentation of corporate food and facility management products and services. Developed in partnership with the startup Dive, the tool allows multiple users to use their avatars and navigate, via computer,tablet, smartphoneor virtual reality glasses, exploring the solutions offered by Sodexo in an interactive way.
Even in its early stages, the solution, which won first place in the 'Channels & Conversion Experiences' category at the Inovativos Award, promoted by Accenture and FGV, has already driven nine closed commercial deals in just over eight months of use. "Virtual reality is no longer a novelty, but we find in it a powerful way to showcase our portfolio. Realities replaces static presentations and in-person visits with an immersive journey that puts clients inside our operation and even allows for a virtual 3D meeting for negotiations or service purchases right there. The results have been so positive that we are expanding functionalities to support more interactions and explore new applications," says Cinthia Lira, Sodexo's Marketing Director.
