At Ploomes, the largest CRM company in Latin America, Caio Lopes was announced as its new Chief Technology Officer (CTO). With over 13 years of experience in the technology market, Lopes arrives with the mission to enhance the company's deliveries and operational efficiency, at a time when the global CRM sector is in full expansion.
According to Grand View Research, the global CRM market is expected to surpass $150 billion by 2030, with a double-digit annual growth rate. In 2023, investments in the sector reached US$ 65 billion. In this heated scenario, Ploomes seeks to strengthen its operations and innovation with the arrival of Lopes.
“I am excited about this new challenge and very happy with our team. I hope to continue what has been achieved in recent years, bringing with me knowledge in development processes and team organization, to further enhance our solutions, always meeting the expectations of management and our customers,” said Caio Lopes, new CTO of Ploomes.
Graduated in Computer Engineering from the Polytechnic School of the University of São Paulo (USP), Lopes co-founded Mobile2you, a company specialized in creating customized applications for digital banks. Under his leadership, Mobile2you served more than 50 digital banks and expanded its team to 100 employees, being acquired in 2022 by Dimensa, where Lopes took on a director position.
In his new position at Ploomes, Lopes plans to utilize his extensive experience in development processes and team organization to optimize processes and results. "Taking on the technology leadership at Ploomes, a rapidly growing company with a solid customer base, is an extremely motivating challenge. Our goal is to continue innovating and delivering value to our partners, strengthening operational efficiency and customer relationship management," he added.
Lopes's arrival occurs at a promising moment for the CRM sector in Brazil. According to IDC Brazil's projection, the sector is expected to generate R$ 8.5 billion in 2024, representing a 13.9% increase compared to last year.
Matheus Pagani, CEO and co-founder of Ploomes, highlighted the importance of hiring Lopes: “Ploomes has experienced accelerated growth in recent years, and the engineering team has grown at a similar speed. Therefore, we were looking for someone to fill the CTO position with stronger experience and bias in delivery management and team structuring, but without abandoning our hands-on culture and informal relationships.”
