The Plaza., startup that seeks to transform the real estate market through the use of artificial intelligence, has just announced the completion of a pre-seed contribution of R$5,5 million. The round was led by Magma Partners, investment fund focused on early-stage startups operating in Latin America, and was accompanied by Latitude, by Brian Requarth (founder of VivaReal), and Urca Angels
The contribution also attracted a number of influential angel investors in the real estate sector., including Ernani Assis (former VP of the ZAP Group), Renato Zimmermann (founder of Zimmermann Real Estate), Stefano Zangari (CEO of Zangari Netimóveis) and Leandro Abreu (angel investor of QuintoAndar). Furthermore, prominent names in the technology industry, as Anaterra Oliveira (CIO of Dasa) and Roberto Amud (Partner and VP of Dock) also participated in the fundraising
According toJulio Viana, CEO and co-founder of Plaza, the resources of the contribution will be directed to development with a focus on team building, product validation and commercial launch of the solution. “Our central goal is to popularize the use of artificial intelligence in real estate., bringing more efficiency and agility to the market as a whole”, affirms
Viana also reports that the startup was born with the mission of transforming the sector, using technology to overcome the bureaucratic barriers that still persist in the rental process. “We created the Plaza to make the real estate market as efficient as the financial market.. While you open a bank account in a few clicks, Renting or buying a property is still a very bureaucratic and time-consuming experience.. We believe that renting or buying a property should be a quick experience without long and complex procedures”, affirms
SecondNathan Lustig, by Magma Partners, the investment in Plaza is justified by the expertise of the team and the future vision aligned with the fund. “We want to power the next generation of AI-enabled proptechs.. We believe that artificial intelligence has the potential to transform the Brazilian real estate market, optimising processes, personalising the customer experience; and, consequently, Accelerating the growth of real estate. With the growing demand for digital solutions and the expanding rental market, The time for these companies is more than opportune.”.
Proprietary technology
One of Plaza's main innovations is the launch of an artificial intelligence virtual assistant created to optimize the work of real estate agents and brokers. With the tool, The startup wants to improve the service provided by brokers, generating faster responses and collecting all necessary documentation. Furthermore, the platform plans to offer guarantees to owners, eliminating the need for a guarantor, and ensures the payment of rent, while tenants benefit from a more agile and less bureaucratic rental process
“The rental market is growing very much., But the rental process is very bureaucratic.. From the first visit to the necessary documentation, There are many barriers.. We believe AI can transform the industry as a whole., making it more efficient and accessible”, concludes Viana
Only in 2024, Proptech has already helped over 30,000 people find their homes or business spaces with the help of AI.. The company expects to significantly expand its customer portfolio, especially in the southern and southeastern regions, increasing the number of partners by ten times by the end of 2025
“I was an angel investor in QuintoAndar and many other proptechs in Latin America., And I know that real estate agencies can't meet every lead they get.. Plaza's AI assistant will revolutionize the way brokers interact with these leads., allowing them to better seize opportunities and close more deals. Julio has put together a great team to seize this opportunity and I'm excited to support him.”, concludesBrian Requarth da Latitud Ventures.
