A Suzano, the world's largest producer of cellulose and a global reference in the manufacturing of bioproducts developed from eucalyptus, has just expanded the presence of the SupriJá platform to the city of São Paulo. The online solution, which is already operating in seven other cities in São Paulo, was created to connect small and medium-sized merchants with potential customers in the office supplies segment, strengthening local businesses and offering a new digital sales channel for specialized partners.
In São Paulo's capital, SupriJá has 18 registered partners focused on serving consumers in a more digital and personalized way. On the platform, customers can make up to three simultaneous material quotes, receive their products quickly, find various payment options (such as Pix and credit card), and access a comprehensive portfolio of items, including Suzano products like Report® paper and other office supplies such as notebooks, folders, printing products like cartridges, toners, cleaning products, among others. Partners are responsible for inventory management, product offering, and delivering materials to clients, with support from the platform for this management.
SupriJá has been in operation since the beginning of 2024 in municipalities of the state of São Paulo and already has more than 50 registered medium and small-sized partners. "This solution was created to keep Suzano resellers increasingly competitive and to improve the consumers' purchasing journey," says Francisco Zambon, Marketplace Manager at Suzano. Reaching the São Paulo capital, one of the largest markets in the country, is an important milestone for SupriJá, as it reinforces our commitment to support companies that, in many cases, have been operating for decades in the office supplies segment and are references in their localities. Being in São Paulo means further enhancing the digital transformation of these businesses, preparing them to serve an audience that values tradition but is increasingly demanding and seeking convenience, concludes Zambon.
The platform's choice of operation takes into account the volume of retailers specializing in office supplies in the respective locations, the ease of logistics and distribution, in addition to Suzano's consolidated base of paper customers in these regions.
