Filtrify, a platform specialized in tools for affiliates, achieved a revenue of R$ 2 million without any external investment, a model known as bootstrapping. The rapid growth reflects the increasing demand for new ways to make money online. According to a survey by the Real Time Big Data Institute, 48% of Brazilians seek extra income to cope with monthly expenses, which drives the affiliate market and solutions aimed at this audience.
With 14,000 active clients, Filtrify has become a key player for professionals selling info products and physical products online. Your growth was driven by recommendations from professional affiliates, who earn millions per year and saw the company's solutions as a significant competitive advantage. This approach, adopted by a small fraction of startups, is becoming increasingly common in the tech industry, reflecting a global movement towards growth with financial responsibility. "Our growth happened organically. When the major affiliates tested our tools and realized their potential, they started recommending them to their audiences, which total around 3 million people," explains Paulo Silva, CEO of Filtrify.
Behind this growth is the career of Paulo Silva, a professional with over 20 years of experience in the technology sector. Before founding the company, he had already been involved in creating startups in the gaming and fintech sectors, as well as working at major companies such as B3, Natura, and JBS. He was also CTO of Willbank, an experience that reinforced his strategic vision on technology and sustainable growth.
The strategy that drove Filtrify was the ability to negotiate with digital marketing influencers. From the moment one of the major industry figures adopted and promoted the tool, other influencers began to endorse it, creating a continuous traction effect. This organic approach allowed the company to expand its user base without resorting to external investments.
What sets the company apart in the market is the offer of a complete suite of solutions for affiliates. Currently, those who wish to operate in this segment need to hire several separate tools for each stage of the sales process, which can be costly and complex. Filtrify solves this problem by offering an integrated set of solutions, facilitating everything from lead capture to final conversion. "Our goal has always been to simplify the affiliate's journey, providing them with all the necessary tools to make their first sale and scale revenue more easily," highlights Silva.
With a thriving market and a growing customer base, Filtrify establishes itself as the top choice for affiliates looking to turn their pursuit of extra income into a profitable business.The combination of technology, strategy, and an engaged community continues to drive the company's expansion and strengthen its position in the sector.
For the future, the startup does not rule out future fundraising, but already considers higher flights given the consolidation of the MVP (minimum viable product) and the start of traction.
