A OneFootball, one of the world's largest digital football platforms, is advancing its global expansion strategy with a new and exclusive digital advertising agreement withUS Media, the leading media solutions hub in Latin America. The partnership will enable brands to connect directly with millions of football-loving fans in the strategic markets of Brazil, Mexico, and the United States, leveraging the rapid growth of online sports advertising.
Headquartered in Germany, OneFootball has 30 million followers on social media and a community of over 200 million fans, including 42 million in countries such as the United States, Mexico, and Brazil. The company stands out for offering services such as: coverage of over 200 leagues in 12 languages; personalized feeds with news and original content from clubs, championships, and players; live broadcasts without subscription, ensuring exclusive access to matches; and various other integrated and non-intrusive digital experiences for football fans.
This guarantees fans unparalleled content and various integrated, non-intrusive digital experiences for football enthusiasts. "Through this partnership, we aim to leverage our global reach to bring highly relevant and engaging advertising solutions to brands in the region and worldwide," said Tom Muller, GM of the OneFootball Platform. With over 42 million users in key markets such as the US and Brazil, we are ready to help brands reach one of the most passionate and engaged audiences that exist.
Digital football and sports advertising: a growth scenarioAccording to a study commissioned by IBM and conducted by Morning Consult, 56% of the more than 18,000 respondents say they use social media to access additional sports content. Additionally, 50% of respondents view the impact of artificial intelligence (AI) on sports positively, with the prioritized improvements associated with this technology being real-time updates (34%) and personalized content (29%).
For the CEO of US Media, numbers like these reinforce how digital advertising has been growing in the sports sector in recent years. It is a segment with a sea of opportunities to increase consumer engagement and generate tangible results, especially with diversified strategies on premium digital platforms. Brands that recognize this trend and invest in customized and integrated solutions will strengthen their connection with the global audience of passionate football fans, he concludes.
"Digital football has become a powerful channel to connect with sports enthusiasts, and online sports consumption continues to grow. Therefore, we believe in a future full of innovation with this partnership," said Maurits Schon, COO of OneFootball. By combining our vast football content with US Media's targeted advertising strategies, we aim to offer brands unparalleled engagement opportunities and measurable results.
