Recognized as one of the most comprehensive automation and CRM solutions for e-commerce in Brazil, theFlowbizbegins a new phase of growth by being acquired by Sankhya — a national reference in business management technology. The union strengthens the platform's positioning as a strategic partner for companies seeking to scale performance with data, artificial intelligence, and personalized re-engagement journeys.
Focused on medium and large digital retail operations, Flowbiz stands out for its ability to transform behavior and browsing data into automated actions for relationship building, repurchase, and loyalty. Now, by integrating the Sankhya ecosystem, the company accelerates its technological innovation capacity and integration with other business management solutions.
"Flowbiz was born with the purpose of better reflecting everything we have become: a platform that goes beyond email marketing, helping e-commerce businesses create personalized, profitable, and sustainable strategies. With Sankhya's entry, we gained strength to scale our clients' businesses and accelerate the development of solutions that truly make an impact," reinforcesLucas Brum, partner and Commercial Head of Flowbiz.
With resources that go beyond traditional email marketing, Flowbiz offers a modern infrastructure for creating automated workflows, behavioral segmentation, re-engagement campaigns, and in-depth consumer behavior analysis. This database will be even more robust with the launch of theCustomer Data Platform (CDP), designed to integrate data from multiple sources and enhance automations with AI.
"Flowbiz is building a 360º data ecosystem (Customer Data Platform), with modern and scalable infrastructure, prepared for AI use. And, with Sankhya, we will enhance this delivery for the entire market," explainsThiago PittaCTO of Flowbiz.
The acquisition aligns with Sankhya's strategy to expand its operations beyond ERP by integrating technologies that drive growth with efficiency and intelligence. With this, Flowbiz positions itself as a key piece in the portfolio, directly contributing to the customer's journey, loyalty, and differentiation of the served companies.
"What we see as a differentiator is the product itself — very mature, complete, and with high capacity for service — and it contributes to Sankhya better serving the customer journey, bringing great ability to engage both new potential clients and partners in the portfolio," affirmsAndré BrittoCFO of Sankhya.
Even with the new structure, Flowbiz maintains its team, culture, and excellence in service. The difference lies in the scale and speed at which your resources can evolve—especially in areas such as CRM intelligence, journey personalization, and data-driven automations.
"We want to be seen as a reference in marketing automation with CRM and AI intelligence, with the most advanced technology in this regard. Our clients can be assured that we will now be able to innovate even more, both in technology and in service. We will continue with the excellence in service that has always characterized us, and we will accelerate technological evolution at a new pace from now on," he concludes.Vinícius Correa.
The Flowbiz + Sankhya integration symbolizes a new chapter in the digital transformation of retail: one where intelligent automation, personalization, and data strategy become essential to compete — and build customer loyalty — at a high level.
