StartNewsBalancesFast Sale Platform Adopts North American Model and Reaches R$570 Million in...

Fast Sale Platform Adopts North American Model and Reaches R$570 Million in Business

The adoption of advanced technology, online property centers with shared sales, and exclusive support from professional brokers are features that have transformed the Brazilian real estate market, inspired by the North American model. Three years ago, the Fast Sale platform brought the "American way of selling real estate" to Brazil, revolutionizing the sector.

Since its launch in 2021, the startup has generated over R$ 570 million in business. Recently, Fast Sale contributed to the record-time sale of a luxury penthouse in Balneário Camboriú, a city with the most valuable square meter in Brazil. Based on the US model, where one professional captures the property and another sells in partnership, the platform facilitated the sale of the millionaire apartment, with over 334 square meters, 4 suites, 3 kitchens, and furniture signed by Jader Almeida, in just five months. The property was listed for R$ 17 million, but the final negotiated amount remains confidential.

Initially focused on properties in Balneário Camboriú, Fast Sale now owns about 30% of all ready-to-sell properties in the city, totaling over R$ 4.4 billion in assets available to nearly 3,000 brokers across 269 Brazilian municipalities. Recently, the company expanded its operations to Itajaí, a neighboring municipality that also shows appreciation rates above the national average, surpassing cities like Rio de Janeiro and São Paulo.

“Balneário Camboriú is, without a doubt, the city with the hottest real estate market in Brazil. Thanks to Fast Sale’s advanced technology, I was able to sell this penthouse in record time and secure a commission of almost seven figures. The platform not only makes the work of local brokers easier, but also allows professionals from all over Brazil to expand their options and generate more business and earnings with commissions that can be in the millions. Fast Sale has truly transformed the way we work by providing greater reach and efficiency,” says Jaque Romão, broker at Fast Sale.

The platform was conceived by Renato Monteiro, a real estate investment specialist and CEO of Grupo Sort, in partnership with the founders of Uniasselvi. With an initial investment of R$ 4 million, Fast Sale has been revolutionizing the Brazilian real estate market since its launch.

Renato Monteiro, at 32 years old, is a prominent name in the sector and has a portfolio with more than R$8 billion in assets. His journey began with childhood challenges, which he turned into motivation to achieve great goals. Thanks to the experience gained in the North American market, Renato created Fast Sale to bring transparency and efficiency to real estate transactions, thereby helping to revolutionize the real estate market in Balneário Camboriú and place the city at the top of the national appreciation ranking.

“We created Fast Sale with the mission of bringing transparency and efficiency to the Brazilian real estate market. Our platform, inspired by the North American model, allows properties in Balneário Camboriú and Itajaí to be sold quickly and safely by brokers from all over Brazil. We are committed to boosting the local and national economy and providing unique opportunities for both brokers and investors,” says Renato Monteiro, CEO of Fast Sale.

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E-Commerce Update is a leading company in the Brazilian market, specialized in producing and disseminating high-quality content about the e-commerce sector.
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