In the era of process optimization, the search for tools that make consumers' lives easier is becoming increasingly common. The need to have all offers in one place has become a priority for many Brazilians. This is evidenced by the growth of well-known apps and websites, such as hotel price comparison tools, online travel agencies, meal delivery apps, or shopping support platforms.
In the automotive universe, this trend is also consolidating, and many opportunities have emerged, such as subscription car purchases. One of the services that has simplified and made life much easier for drivers is theComparaCarThe digital platform offers an environment where users can search for subscription car offers, using filters such as plan duration, mileage allowance, additional services, and vehicle type.
Growth
On the market for just two years,startupAccording to its CEO, Alan Lewkowicz, it has accumulated a 50% growth, demonstrating how the subscription car market is booming. We noticed a very interesting phenomenon. Many automakers, noticing this growth in the subscription car market, have chosen ours.startupto add your offers on the platform. We work with almost all vehicle subscription companies, including manufacturers and rental companies, he argued.
“From launch in January 2023 until January 2025, theComparaCarsigned more than 1,500 contracts. Only in 2024, we noticed an increase of over 150% in sales and revenue in each area compared to 2023. For this year, there are very positive projections," said Alan Lewkowicz.Currently, the platform has more than 5,000 subscription car options.
Data from the Brazilian Association of Car Rental Companies (Abla), released at the end of last year, revealed that the subscription car modality increased by 44% in 2024, reaching 180 thousand vehicles, which represents 20% of the long-term fleet.
Facilities
Lewkowicz reveals that this growth is mainly justified by the ease of signing up for a car subscription plan on the platform. "The entire approval process until the car is contracted takes only a few hours, depending on the plan and the company. We work with almost all vehicle subscription companies, including manufacturers and rental companies. We combine convenience and comfort for drivers," he highlighted.
Another relevant aspect for many car owners is the exemption from declaring subscription vehicles in the Income Tax. Those who choose this way of buying a car do not need to report the installments on the Income Tax. They are not relevant to the Federal Revenue Service, meaning they do not affect the Income Tax declaration.
The car subscription model offers benefits that justify its growth in the country. Simple rental, access to a wide variety of new cars, as well as savings by not having to cover costs such as IPVA, insurance, and maintenance, are some of the items already included in the subscription car plans.
According to Lewkowicz, its platform brings together the main offers on the market and stands out for its agility in joining the service, including credit analysis and sending documents directly through the digital environment.
Practicality and transparency
the CTO ofComparaCar,Márcio Klepacz explains that the service was created with the aim of offering practicality and transparency in a market with many variables and that operations in this market can also have different approaches and this makes the difference.
“The absence of subscription cars on the large portals operated by banks, which have often not been impartial in their offers, highlighted the need for an independent and genuine platform likeComparaCar. We have a broad database and powerful algorithms, which is why we stand out as an innovative solution in the automotive sector, making life easier for drivers and promoting a more efficient and convenient hiring experience', explained Klepacz.
Changes
Nowadays, some aspects have caused Brazilians to change the way they acquire a car. "We have identified that many people who have the money to buy a car outright choose to subscribe to vehicles. They pay a fixed amount for the chosen plan, which includes various benefits, and invest the rest in the financial market, obtaining a more advantageous return on investment than if they bought the vehicle traditionally," compared Alan Lewkowicz.
Yes, CEO.ComparaCARHe emphasized that by choosing the car subscription, the customer has the opportunity to acquire a new vehicle without worrying about depreciation, taxes, or the bureaucracy associated with buying and selling a vehicle. "Additionally, the continuous renewal of the contract allows you to keep changing cars, always ensuring that your vehicle is up to date," he emphasized.
