A Instead, one of the largest global live streaming platforms, is officially launched in Brazil today. Focusing on community engagement, interactivity, and personalization, the platform will offer revolutionary ways to connect streamers and their audience. After a successful beta phase in December 2024, the platform's launch begins with exclusive partnerships with the most celebrated gaming content creators in Brazil, such as Nobru, Cerol, Paulinho o Loko, Piuzinho, Freitas, among others.
"Loco is not just another platform, it is a movement," says Firasat Durrani, co-founder and head of content partnerships of the platform. He adds: "Most international streaming platforms have difficulty truly connecting with local gaming communities. At Loco, we are revolutionizing this approach, growing alongside our users and transforming the way creators and their communities interact. Brazil's gaming community has always been pioneering, and with Loco, we are giving them a stage as authentic and dynamic as they are."
A Place for Connection and Creativity
Loco is built on the belief that true connection blossoms in authenticity. From its design that prioritizes mobile platforms to its gamified rewards and community-focused tools, the platform is reshaping what live streaming can achieve. Whether you're a casual player, a dedicated creator, or a fan seeking the next big moment, Loco offers vibrant, human, and unexpected experiences.
Key features and initiatives include:
- Empowerment at all levels: The newly launched Loco Partner Program offers personalized support, online and offline training, and growth tools for creators, whether they’re starting out as a hobby or looking to build a career;
- Focus on the creator: Earnings transparency with an industry-leading revenue sharing model, ensuring creators keep the majority of their earnings;
- Discovery and interactivity: New forms of discovery, with innovative ways for viewers to engage with creators and each other;
- Proven technology: With 60 million users and over 600,000 streamers creating content on the platform in South Asia, Loco brings its technological dominance to the Brazilian region.
"At Loco, creativity is at the center of everything we do," affirmed Durrani. "The incredible creative potential of Brazil deserves a platform that amplifies its voices and celebrates its originality."
Among the most popular games streamed on Loco are the globally acclaimed PUBG Mobile, Battlegrounds Mobile India, Free Fire, Valorant, among others. Loco was also home to some of the most watched gaming content in South Asia, including India's First BGMI LAN – All Stars Invitational with Nodwin Gaming, BGMI Masters Series 2022 – the most watched esports tournament in India of all time and Krafton's first official BGMI LAN tournament – BGMI Showdown 2022, and the first Valorant LAN tournament. Loco was also the official broadcasting platform for the NBA 2K League in India and has partnered with prominent esports organizations such as Fnatic, S8ul, as well as major game publishers like Activision and Krafton.
