Platform arrives in Brazil to combat fake brands in ecommerces

A Pulped it comes at an opportune time already Brazil has been facing a significant increase in products sold illegally in the country.“These products may even be original only that they have entered often in an illicit way in Brazil and are failing to pay taxes as well as give the necessary guarantees to the consumer”, comments Gabriel Paqualini, creator of the platform.

According to the Brazilian Association of Electronic Electrical Industry (Abinee), about 90% of smuggled cell phones are sold through marketplaces, with a value of 38% below that sold in the official market. It is exactly in this market that Pulpou starts to act here, putting together strategies for the withdrawal of offenders and monitoring day by day all sales either by tracking information about the products, photo accuracy or compiling networks of sellers that are often the same and therefore should be treated as one only when the request of the low.

As the system is highly automated, Pulpou gives speed to brands to track very quickly and documented the activities of those who are not in compliance with company practices and therefore do not represent it.

Last year ended with a total of 6.2 million irregular devices in Brazil.For 2024, Abinee estimates that the federal government will stop raising about R$ 4 billion due to tax evasion.

“we will be no Ecommerce Forum next week (31 to 2 August in the Anhembi District in Sao Paulo) presenting the news of our platform that, every day, is more used by companies in Latin America and Europe” concludes Pasqualini.