Platform arrives in Brazil to combat fake brands in e-commerce

A PulpouIt comes at an opportune time as Brazil has been facing a significant increase in products sold illegally in the country. These products may even be original but they have often entered Brazil illegally and are failing to pay taxes as well as giving the necessary guarantees to the consumer, commented Gabriel Paqualini, creator of the platform

According to the Brazilian Association of the Electronic Electric Industry (Abinee), About 90% of smuggled cell phones are sold through marketplaces., with a value of 38% below that sold on the official market. It's exactly in this market that Pulpou is going to operate here., setting up strategies for the withdrawal of infringers and monitoring all sales on a day-to-day basis either by tracking product information, accuracy of the photos or compilation of networks of sellers that, many times, are the same and, Therefore, they should be treated as one when applying for dismissal.

How the system is highly automated, Pulpou gives speed to brands to track very quickly and documentedly the activities of those who are not in compliance with the company's practices and, therefore, It doesn't represent you.

Last year ended with a total of 6,2 million irregular devices in Brazil. For 2024, Abinee estimates that the federal government will lose about $4 billion due to tax evasion.

“We will be notEcommerce Forumnext week (August 31st to 2nd in the Anhembi District in São Paulo) presenting the news of our platform that, every day, It is mostly used by companies in Latin America and Europe, Pasqualini concludes..