A Coevo.co, marketing platform specialized in hospitality, tourism and destinations, based in Joinville (SC), was chosen to develop a strategic project for the Discover DeKalb Convention & Visitors Bureau (DDCVB), destination marketing organization (DMO) responsible for promoting DeKalb County, in the metropolitan area of Atlanta, Georgia (USA). The project aims to modernize the entity's digital infrastructure, improving data collection and analysis for more effective marketing campaigns
The initiative includes website performance optimizationdiscoverdekalb.with, implementation of a new data measurement structure via Google Tag Manager and Google Analytics 4, in addition to integration with paid media platforms, like Google Ads and Meta Ads. The objective is to ensure that the DMO has access to more qualified data and strategic insights to strengthen its tourism promotion actions
This project reinforces Coevo’s capacity.code to act globally and contribute to destinations having more efficiency in data-driven decision making. We work so that tourism organizations maximize their digital impact, it's the case of DeKalb County is an example of what we can do, highlights André Farias, partner of Coevo.is responsible for Commercial and Marketing areas
Future of destination marketing data and public interaction
Beyond technical improvements, the Coevo project.will pave the way for the adoption of innovative strategies, how conversational marketing. With the approach of the major FIFA events in Atlanta — including the Club World Cup in 2025 and the World Cup in 2026 —, The DMO seeks to explore direct communication channels, like WhatsApp and chatbots, to interact with international visitors
We know that the digital experience is a decisive factor in choosing a destination. Optimizing Discover DeKalb’s digital infrastructure and exploring new engagement possibilities, we want to create a real impact on how tourists interact with the destination, explain André Farias
Coevo's performance.the project highlights the potential of Brazilian companies in the international tourism marketing market. With expertise in digital strategies for the sector, the platform seeks to expand its operations to other destinations within and outside Brazil, offering solutions that combine technology, data analysis and innovation in public relations
