Brazil is experiencing a unique moment in the global payments landscape. According to the Global Payments Report 2025 , prepared by Worldpay , a leader in payment technology and solutions, the country is among the leaders in innovation, driven by the success of Pix and the rapid adoption of digital wallets. Now, the next challenge will be to combine the speed and convenience gained in recent years with new layers of security and trust.
The study shows that Pix is already used by three out of four Brazilians and moved more than US$35 billion last year, and is expected to surpass the volume of cards at points of sale by 2025. Since its launch in 2020, Pix has contributed to halving the share of cash in Brazil, which fell from 35% in 2020 to just 17% in 2024.
Despite the progress of the successful system developed by Brazil, the Worldpay report indicates that the next chapter in digital transformation in Brazil will be about trust.
“Pix has transformed the way Brazilians pay and is already being studied as a successful model in several countries. But the priority for financial technology companies in general is to expand their systems and innovation solutions with a focus on protection against fraud and digital scams,” says Juliana Campos, vice president of operations at Worldpay Latin America.
The study also highlights that, by 2030, digital payments should represent more than 80% of the value spent in Brazilian e-commerce, following the global trend. This puts the country in a strategic position to dictate trends not only in Latin America, but throughout the world.
Instant payment systems already existed in the world before the development of Pix. This is the case of the Indian UPI (Unified Payments Interface), launched in 2016, which reached 58% of payments in stores by 2024. In Brazil, Pix brought innovations that meet the peculiarities and needs of Brazilians, such as the financial inclusion of thousands of people and, in the last five years, has already reached almost 40% participation in points of sale (POS), leaving behind methods such as debit and bank slips.
Another relevant piece of data is how Brazilians use multiple payment methods simultaneously. The study shows that 53% of consumers in the country fund their digital wallets with cards, a number close to the global average (56%), but well below the 70% recorded in the US and the UK. For Worldpay, this indicates that the Brazilian consumer is multichannel by nature, easily switching between Pix, cards, and digital wallets.
“The balance between agility and trust will be crucial for the future of retail. Brazilian consumers value convenience, but they don't compromise on security. The key differentiator for companies will be offering fluid, secure, and reliable digital experiences,” adds Juliana.
