Automatic Pix is about to redefine the payments landscape in Brazil, impacting millions of Brazilians and businesses. Since June 16th, this new feature of the Central Bank's instant payment system (Bacen) has arrived to simplify the lives of consumers and recurring service providers, promising more convenience and efficiency.
Context and trend: the evolution of digital payments in Brazil
Since its implementation in November 2020, Pix has established itself as the main payment method in Brazil. Your agility, security, and ease of use have driven the digitalization of financial transactions at an unprecedented pace, surpassing cash and TED as essential tools for millions of Brazilians. This massive adoption demonstrates not only the public's receptivity to innovations in the sector but also paves the way for the acceptance of Automatic Pix as an efficient and widely adopted solution for recurring consumption.
Automatic Pix will enable automated payments for bills such as electricity, phone, schools, gyms, condominiums, subscriptions, and insurance. This feature represents a significant advancement in the digital payment methods journey, paving the way for a new era of convenience and automation.
The pilot project, initiated in April, is being developed collaboratively between the Central Bank, financial institutions, and payment initiators. The tests have successfully validated both the technical integration and the consent flows, paving the way for its official launch in June.
After Pix via Payment Initiation, Automatic Pix strengthens the convergence between the instant payment system and the Open Finance ecosystem, taking interoperability and financial automation to a new level, with direct impacts on businesses and consumers.
In practice, it functions like a modern automatic debit: with a single authorization, the user allows variable payments to be made recurrently, such as in subscriptions or monthly fees. The difference lies in the flexibility and portability provided by the Pix infrastructure.
Financial inclusion as a central driver: an opportunity for millions of Brazilians
One of the most significant impacts of Automatic Pix lies in its potential for financial inclusion. As highlighted by Gabriel Galípolo, Director of Monetary Policy at the Central Bank, approximately 60 million Brazilians do not have a credit card. This significant portion of the population faces barriers to accessing a range of services that require recurring payments, such as streaming platforms, gyms, and monthly fees.
Automatic Pix arises as a direct response to this gap, allowing millions of users to access services previously restricted to the credit universe. By democratizing consumption and boosting the economy, the new feature opens a new horizon for the unbanked or those without access to cards.
For subscription companies, digital platforms, and recurring service providers, this is a unique opportunity for expansion. With an expanded customer base, these companies can grow sustainably, promoting social inclusion and strengthening their market position.
Practical applications and changes in consumption: a new experience for customers and companies
Automatic Pix opens a range of possibilities for various sectors, transforming the way Brazilians consume services. Areas such as education (school fees and courses), health (plans and gyms), mobility (transportation apps and vehicle rentals), entertainment (streaming and subscription clubs), and fintechs (bill payments and financial services) will be directly impacted.
SaaS companiesSoftware as a Service), gyms, subscription clubs,marketplacesthat offer recurring services and other subscription-based businesses can drastically simplify their billing processes. By offering a convenient, secure, and widely accepted payment option for their customers, these companies reduce operational complexity, increase revenue predictability, and optimize cash flow management. This will result in greater revenue predictability for companies and a smoother, more convenient consumption experience for users.
Pioneering and expertise in Automatic Pix
Muevy is leading in the adoption of Automatic Pix, offering a robust and ready solution for companies seeking to implement this new feature.
"We are talking about a technical advancement with immense social potential. With Automatic Pix, a segment of the population previously invisible to credit can finally access services that require recurring payments. For companies, it is an opportunity to expand the market efficiently and securely," highlights José de Carvalho Júnior, CEO of Muevy.
Muevy's Automatic Pix API is already approved and ready for implementation, positioning the company as an essential facilitator for businesses that want to get ahead and capitalize on the benefits of this new payment method. Muevy's technical expertise ensures efficient and secure integration, allowing companies to maximize the potential of Automatic Pix.
Market data: the potential impact on recurring growth
The Central Bank of Brazil has high expectations for the adoption of Automatic Pix. The municipality predicts that the new functionality will significantly contribute to reducing default rates and improving the predictability of companies' cash flow, crucial factors for the financial health of any business. The expectation is that Automatic Pix will bring a new wave of growth in Pix transactions and be widely adopted, mainly due to its remarkable potential to include millions of new consumers in the recurring services market.
Recent data from relevant sources in the alternative payments market reinforce the global trend of growth in digital payment methods and the importance of innovative solutions like Automatic Pix to boost recurring consumption in the country. The potential impact on the growth of companies based on subscription and recurring models is substantial, opening new revenue streams and strengthening the entire digital payments ecosystem in Brazil.
