PiU Comunica announces the arrival of Camila Lafratta as the new Content Director, strengthening the team and expanding the agency's strategic capacity. With previous experience as a communication manager at Nubank and executive editor at New Content (now part of the Accenture group), Camila has a background that combines expertise in leading marketing and content initiatives with writing and editing.
At Nubank, the executive led SEO, social media, and Publisher initiatives for over 5 years, contributing to connecting content strategies with business results. At New Content, she was the executive editor of LATAM Airlines' content platforms. At the beginning of her career, she worked on the content team at PiU – which she is now taking over, with a focus on effectiveness and innovation. Camila has a degree in Journalism from Faculdade Cásper Líbero.
She returns to PiU Comunica and the agency universe with an even more focused perspective on delivering consistent results for clients. The executive will report to the founding partners, Anna Angotti and Claudia Carmello, who lead Operations and Strategy, respectively.
“Camila's arrival, more than 12 years after her first stint at PiU, will add strength to our team and bring even more strategic relevance to deliveries.," says Anna Angotti, co-founder and head of operations of the agency.We have always taken a consultative approach with our clients, creating integrated strategies that connect brand, digital presence, and marketing actions. Camila's experience brings us even more ability to find creative and effective solutions for our clients' communication challenges”, he adds.
