Pinterest announces the launch of theSecond edition of Pinterest Shop BrazilAn innovative initiative in Latin America that connects brands, creators, and consumers during the most important retail period: the end of the year, marked by dates such as Black Friday and Christmas.
The action, which in 2024 has already impacted millions of Brazilians, returns as an original production of the platform, promoting trends and products from the main categories sought by users: fashion, beauty, decoration, and gastronomy. The achieved impacts show how advantageous it is for brands to be on Pinterest, since during the end of the year, platform users spend on average 20% more than those on other platforms.
The latest edition highlighted the initiative's potential: over 130 million video views, resulting in an 18% increase in retention compared to content not produced by Pinterest, between September and December of last year.
"Every three seconds, a year-end celebration is planned on Pinterest. It is at this moment that we become the main destination for gift and celebration ideas, creating unique opportunities for conversion," he states.Rogério Nicolai, Pinterest's business director in BrazilWe continue working to connect brands and consumers, inspiring choices and facilitating the shopping journey on the platform.
In 2025, Pinterest Shop Brazil will have a new external setting in São Paulo, with immersive spaces designed to bring the platform's universe to life and enhance the creation of organic and inspiring content.
