Pinterest is announcing another edition of its Inclusion Fund, celebrating five years of supporting new content creators, small brands, and retailers on their journey to growth and connecting with new audiences. This year, the program expands its global reach and begins to include a new group of participants in strategic markets such as Brazil, Mexico, Colombia, and Argentina.
Pinterest Inclusion Fund is an incubation program created to support new content creators, brands, and retailers in sectors such as beauty, fashion, and lifestyle, who create content and products aligned with Pinterest's inclusive features, such as search filters for skin tones, body types, and hair types. Selected participants will have access to specialized training, strategic tools, educational sessions, and financial support through scholarships or credits for advertising.
In Brazil, Pinterest is expanding this initiative through a strategic partnership with mLabs, a Brazilian social media management platform leading in Latin America. The collaboration includes one year of free access to the platform's full plan, which offers an educational area with specialized courses in social media. The selected participants will have unrestricted access to all resources, including the possibility of obtaining certification.
Being part of a project like Pinterest's Inclusion Fund is a valuable opportunity for mLabs, which has the success of brands on social media at its core. All selected participants will have access to mLabs to schedule content on Pinterest and ensure posting consistency, as well as take advantage of numerous other features offered by the platform.Celebrate Caio Rigoldi, CEO of mLabs.
The Inclusion Fund results demonstrate its impact: users who interact with inclusive features on Pinterest save 75% more Pins. Since its launch in 2021, over 350 participants have received global support, many of whom have achieved continuous growth. For example, Krioula Boutique, a pioneering brand of turbans and Afro jewelry in Brazil, has seen a 200% increase in outbound clicks and platform engagement since joining Pinterest's Inclusion Fund. The brand's visibility has increased significantly, connecting even more people to Afro-Brazilian fashion.
Participating in Pinterest's Inclusion Fund was a turning point for Krioula Boutique. As a brand that celebrates Afro-Brazilian culture, having this support and visibility allowed us to reach a larger audience and strengthen our digital presence. Pinterest not only boosted our sales but also helped tell our story in an authentic and powerful way. Seeing our pieces reach the world is exciting and proves that representation matters!, indicated Michelle Fernandes, co-founder of the brand.
We believe in the power of inspiration as a driver of change. When new content creators, brands, and retailers from all backgrounds have the tools to grow, new ideas flourish, as do new connections and opportunities. Pinterest's Inclusion Fund exists to make this a reality.Agustín Caso Jacobs, Director of Content Strategies for Pinterest in Latin America.
Registrations are already open and will run until May 15, 2025, at 11:00 PM (Brasília time), for content creators in Brazil, Mexico, and Colombia. For brands and retailers in Brazil, Mexico, and Argentina, the deadline has been extended to May 30, 2025.
Since its creation, Pinterest has invested over $3.9 million in this program, reinforcing its commitment to providing concrete tools to help people of all profiles strengthen their presence and relevance on the platform.
