Equifax BoaVista research reveals that, in 2024, there was an increase of3,5%in fraud attempts in thee-commercecompared to 2023, which recorded about 7 million scam attempts. THEticketaverage purchase was R$ 343,90.
The data indicates that the average ticket for fraud attempts increased by18,1% compared to the same period of the previous year, which recordedR$ 291,17, againstR$ 343.90 in 2024.
In the national scenario, the study reveals that27,5%of fraud attempts, more than2.2 millionoccurred in Rio de Janeiro, Minas Gerais, and São Paulo. Conversely, Acre, Amapá, and Roraima are the states with the lowest fraud rates, representing only0.2% two cases.
Specialist in developing solutions that helpe-commerceand payment methods to combat fraud at all stages of the purchasing processonline, Equifax BoaVista reports that its anti-fraud products prevented a loss of approximatelyR$84.5 billion in e-commerce.
One piece of information revealed by the research concerns the days of the week with the highest incidence of attempted fraud:15.1% occurred on Fridays,which is the day with the highest number of sales, when they occur15.9% of the 35 million online transactions. The peak time for scams wasat 2pm, while the lowest record was observed at4hfrom dawn. During the weekend, especially on Sundays, the number of sales and fraud attempts is lower, corresponding to11,3%.
Despite this, “the data shows us the most frequent behavior patterns of fraudsters, who tend to act during peak e-commerce times to camouflage themselves among legitimate transactions, making detection difficult. This reinforces the importance of e-commerce companies investing in monitoring and prevention technology, keeping up with the innovations of fraudsters themselves,” highlights Rogério Signorini, Vice President of Products and Pre-Sales at Equifax BoaVista.
