With its global growth skyrocketing, the Brazilian Retail Media market generated revenues exceeding R$3.5 billion in 2024, according to data from IAB Brasil. This figure exceeds 2023 revenues by 41% and supports projections for the sector, which is expected to nearly double in size, from US$1.6 billion in 2023 to US$3.1 billion in 2027.
In addition to intensifying the competition for prominence in e-commerce searches, the promising scenario highlights technology as the key competitive differentiator, and in this context, Retail Media platforms are emerging as important market allies. As a market leader, Topsort is increasingly sought after by brands, who seek the company's solutions to overcome challenges such as data fragmentation and slow reporting, which are critical to their operations.
With a technological framework that uses artificial intelligence to automate and optimize campaigns, Topsort's platform features tools that adjust bids in real time and analyze large volumes of data to generate actionable insights for clients.
"What sets us apart is our methodology: we give partners more autonomy to monetize ads with flexibility and complete control, something many platforms don't offer. Our value proposition is to democratize complex and lucrative monetization technologies that were previously only accessible to global giants," explained Diego Bonna, Head of Topsort Ad Network in Latin America.
Furthermore, the company, whose operations are based on three main pillars (exponential growth of the Retail Media sector in Brazil, strategic validation of high-level partners, and alignment of its technology with key future trends), is committed to a cookie-free model and the use of first -party , which strengthens the brand as a secure and future-proof solution. Furthermore, the API-first allows retailers and marketplaces to quickly and efficiently implement their own Retail Media platforms.
Present in more than 40 countries, Topsort generates GMV (Gross Merchandise Value) of more than US$100 billion in Latin America, and also stands out for building proprietary solutions that give brands greater autonomy.
"With Topsort's autoblogging, advertisers have the freedom to define campaign strategies and a target ROAS (Return on Ad Spend), while the platform autonomously optimizes bids. This significantly simplifies campaign management, eliminating constant manual adjustments and freeing advertisers to focus on their business strategies," he explained.
According to the executive, Topsort is also an important ally in managing campaigns led by agencies.
"We simplify campaign management and maximize ROAS. Our Ad Network allows you to manage and optimize projects and campaigns across multiple retailers from a single dashboard. Additionally, with our autobidding, you can adjust actions in real time to achieve the desired ROAS, reducing manual effort. This means we achieve ad performance that exceeds expectations. The platform also offers comprehensive end-to-end attribution tracking, allowing advertisers to know exactly how many sales each ad generated," he concluded.
