With the wide variety of new products available for different profiles and consumer preferences, it is natural for them to feel motivated to explore and try. In the environment of a physical store, where it is possible to read labels and have closer access to the options, consumers tend to fill their shopping carts more easily. This behavior was confirmed by a survey conducted byFlora*,consumer goods industry, with 513 interviewees.
The study shows that 6 out of 10 consumers spend more in physical stores when products are organized with related items close to the shelf. When asked about methods of choosing hair and skin products, 60% say they value the possibility of seeing the product in person.
Among the respondents, 75% say they take the opportunity to check other items in the physical store to increase their shopping carts. This is a behavior that reinforces the importance of innovation to meet the different needs of consumers, especially when it comes to personal care. After all, in physical stores it is possible to have contact with thetestersand experience the product, including sensory aspects such as fragrance, texture, creaminess, among others.", emphasizes Cintia Fuchs, Director of R&D at Flora."
The research also highlights that 7 out of 10 consumers like products with testing or experimentation options, which reflects this behavior of seeking new items.
Still loyal to brands and visual appeal, 75% choose products from well-known major brands, while 65% prefer products with posters or advertisements on the shelves, or opt for attractive and eye-catching packaging.
