According to a survey conducted by Jetsales Brazil, about 60% of companies that automated customer service via WhatsApp are achieving success in sales. The survey, which heard from more than 200 organizations, revealed that customer service automation is one of the main strategies adopted by businesses to boost sales and improve the consumer experience.
With the changes caused by the Covid-19 pandemic and the digital transformation of retail, WhatsApp has become one of the essential tools for smooth operations and customer retention. Data from Boston Consulting Group (BCG) states that 8 out of 10 consumers prefer to communicate with companies through instant messaging apps like Telegram and WhatsApp.
“Social media has become the main channel of communication between companies and consumers. With customer service automation, companies can streamline the sales process, reduce costs and offer more efficient and personalized service,”says João Henrique Louredo, CEO of Jetsales Brazil.
Furthermore, the research revealed that companies that adopted WhatsApp customer service automation are reaping various benefits, such as increased customer satisfaction, reduced average response time, and sales growth. The resource is increasingly becoming a competitive differentiator.
“With an average investment of R$1,000, companies can adopt a WhatsApp customer service automation platform and obtain a significant return on this investment. We are talking about a profit potential three times greater for corporations that decide to adopt customer service automation and this aspect is capable of optimizing the company’s positioning in the market”, he highlights.Arthur Verona, Customer Success Director and partner at Jetsales Brasil.
