Online sales in tourism have been prominent, according to the Report on E-commerce Sectors in Brazil. Travel and Accommodation was the sector that grew the most among the 18 segments evaluated, with an increase of 6,4%. The growth was driven mainly by the increase in demand for accommodation and air transport services. The tourism sector as a whole has been experiencing growth, according to IBGE.In October 2024, the index of tourist activities grew 4,7% compared to September, second consecutive positive result, with an accumulated gain of 5,2%. With that, the tourism segment is at 12,9% above the level of February 2020 and renews the highest point of the series, surpassing by 4,4% for the month of June 2024, ancient apex
Positive numbers also reflect in the opening of new businesses in this segment, as is the case of 3, 2, 1 GO!,that is a franchise network specialized in providing complete travel experiences to Disney and other national and international destinations.
The brand was created in 2019 and since then has already accumulated 50 operations in Brazil and around the world, with 20 of them inaugurated in 2024. "We created a home office business model because we understand that our audience seeks more practicality". That's why in addition to accommodations and airfare, we offer a complete experience, that goes from the issuance of a visa, the transfer from the airport to the hotel, walks, and exclusive itineraries according to the needs of each profile, whether for a large or small family, group of elderly people, children with autism or people with mobility issues.
A large part of the growth in the tourism sector is post-pandemic. People discovered that really having a new car, new house, mansions are good, but this stays. So now they are investing a lot in experiences and trips. There was a very large growth in our network post-pandemic because people want to create their own stories and achieve their dreams. The tourism market is in a constant growth and from last year to now there has been a 6% increase in sales and almost 50% growth in the network. Globally speaking, this is one of the fastest growing markets and the trend is to become even larger, with all the sports events and shows, said Marco Lisbon, CEO and founder of 3, 2, 1 GO
The survey shows that there were more than 68,7 million passengers by September 2024, according to data from the National Civil Aviation Agency (ANAC). In 2024, a 3, 2, 1 GO! will generate R$ 4 million and according to the CEO of the network, their great differential is customer service: "The airplane seat is the same for everyone, however,the success of the network is because here we know how to serve, different from so many other companies. We are dream consultants and the word of encouragement that I always carry is to provide service to our clients, understanding his problem and bringing the solutions. "The business flows much more", says Marco Lisbon
In a recent report from the Federation of Goods Commerce, Services and Tourism of the State of São Paulo (FecomercioSP), the revenue from tourism has shown positive numbers. Until July, the sector had already reached R$ 17,5 billion. Among the areas evaluated, air passenger transport reached a revenue of R$ 4,62 billion, representing a growth of 6,4% compared to the same period in 2023
A survey by ABF (Brazilian Franchising Association) revealed that among the segments that recorded revenue equal to or greater than 12,1% (total franchise market performance during the researched period), the Entertainment and Leisure stood out in first place, with recipe 15,3% higher. The sector was benefited precisely by the improvement in the economic situation, from the pent-up demand due to the pandemic, stimulating consumers' search for leisure and tourism.
