The E-commerce Trends 2025 research, conducted by Octadesk in partnership with Opinion Box, highlights a striking trend in the digital payments landscape: the widespread adoption of PIX. In just over two years of operation, the instant payment method has become extremely popular, with 87% of Brazilians using PIX for their online purchases
Rodrigo Ricco, Founder and Director of Octadesk, highlights that PIX perfectly meets the demands of modern consumers for agility and efficiency. For the contemporary consumer, the priority is not just to choose a product and put it in the cart, but receive him at home as soon as possible. The PIX accelerates this process, reducing wait time and anticipating value delivery. In other words, he not only speeds up the payment, but also helps to better meet consumer expectations,"explains Ricco
Besides PIX, the QR Code is also gaining prominence, with 64% of respondents using it for online purchases. Although 34% know about the QR Code without using it, its growing acceptance suggests a positive trend for payment technologies based on quick response codes. Digital wallets, like PayPal and Apple Pay, are known by 50% of consumers, but 44% still do not use them
The offer of a variety of payment options not only improves the shopping experience, but also directly impacts the retention and growth of businesses. Companies that quickly adapt to new payment technologies are better positioned to attract and retain customers, promoting a more efficient and satisfying shopping journey,"Ricco highlights"
The specialist also states that understanding which payment methods are most valued by the public is essential to remain competitive. Each consumer has their own preferences and needs, but by adapting to the preferences of your audience, your e-commerce not only demonstrates a commitment to customer experience, but also increases the chances of loyalty. Facilitating the payment process makes the shopping journey more pleasant and satisfying, what, in turn, makes customers return and recommend your company to others,"concluded Rodrigo
For more information about the study and detailed insights
