This year's Father's Day promises to be more economical, According to a survey conducted by Koin, fintech pioneer in online shopping installments with ‘Buy Now ⁇ solutions, Pay Later, Pay Later. The research, that mapped consumer purchase intent., revealed that almost 70% of Brazilians plan to spend between R$ 51 and R$ 250 on gifts for their parents
According to the data, 39,8% of respondents intend to spend between R$ 51 and R$ 150, while 30,1% plan to spend between R$ 151 and R$ 250. Other 7,3% said they will spend between R$ 251 and R$ 350, and 5,7% plan to invest between R$ 351 and R$ 500. A portion of 8,1% of consumers are willing to spend between R$ 501 and R$ 1000, and 8,9% said that the value of the gift may exceed R$ 1,000
The type of gift, 25,2% of consumers should choose clothing and accessories, 16,3% for perfumes and personal hygiene products, and 10,6% for footwear. The survey also showed a drop in preference for electronics., which were chosen by only 8,1% of participants, in contrast to the 2023 survey, where they were most prominent
The survey also highlighted changes in the means of payment. About 24,4% of consumers intend to use parcel tickets, while the installed pix and the traditional pix will be used by 8,9% and 6,5% of consumers, respectively. The credit card remains the leader, with 47,2% preferred, followed by money., with 8,9%
The data indicate a tendency for greater propensity to installment, with 40,7% of consumers planning to split the payment in two, 22% up to five times and 17,1% more than five times. Only 20,3% of respondents opted for cash payment
The survey was carried out between 29 July and 2 August, with the participation of 150 people
