With the increasingly competitive corporate market, Brazilian companies are betting on a new approach to talent development: continuous feedback. According to a recent survey conducted by thePandape, in partnership withImpulse, People Tech specialized in increasing the capacity and productivity of medium and large companies, regular feedback has stood out as an effective strategy to promote professional growth and increase productivity in teams.
Continuous feedback: a rising trend
The study reveals a striking fact: 36% of companies already hold regular feedback sessions between managers and employees, showing a clear trend towards continuous and interactive communication. On the other hand, only 16% still use formal annual evaluations, and 30% opt for individual follow-up meetings. This movement reinforces the growing preference for practices that prioritize constant dialogue rather than isolated assessments.
Another important fact: only 17% of HR professionals use specific tools or software for performance evaluation, which reveals a huge space for digitalization and innovation in these processes.
The importance of continuous and personalized feedback
For Hosana Azevedo, Head of Human Resources at Infojobs and spokesperson for Pandapé, continuous feedback is a transformative tool: “It cannot be a sporadic event. When feedback is continuous, it becomes a powerful lever for employee development, creating a more collaborative and productive work environment. Investing in this constant and personalized communication is the key to getting the best out of each person.”
Engagement and performance: a path to success
The research also indicates that companies investing in continuous feedback practices reap benefits not only in terms of productivity but also in team engagement. Hosana adds: "The companies that stand out in the market today are those that can align the individual growth of their employees with the company's objectives. This type of communication allows for a deeper connection, engaging the team and creating a culture of collaboration and high performance."
The future of business is in feedback
As companies increasingly shift their focus to human development and engagement, continuous feedback becomes a decisive competitive advantage. "Creating a culture of constant feedback is essential not only to improve performance but also to retain talent. When combined with performance management tools, feedback becomes a strategic differentiator for the success of companies," concludes the executive.
The trend is clear: companies that adopt a more dynamic and frequent approach to performance management will be better prepared to face the challenges of a market increasingly focused on innovation and people development.
