The employer branding HUB, ILoveMyJob, released the rankingLoved Companies, which lists the most loved companies to work for in Brazil. The research aims to highlight organizations that understand and meet the expectations of talents, in addition to mapping the trends and practices that shape the labor market in the country
The survey interviewed 865 professionals from different regions of Brazil, with predominance in the Southeast and South, to identify companies that stand out in people management and in creating work environments based on well-being, innovation and purpose. The most representative sectors were tech companies, industries and other segments with a higher participation of senior-level professionals (35%) and leadership (30%).
At the top of the national ranking is Natura, Vale and Grupo Boticário, recognized for modern management practices, innovation strategies and connection with employee values. Multinationals like Google and Microsoft also appeared among the mentions of respondents as examples of global reference in technology and innovation. Despite that, the ranking exclusively highlights companies that operate in Brazil and meet the specificities of the local market
"Today, companies need to go beyond competitive salaries. Listening to talents actively and routinely is essential to create environments that inspire and meet the growing expectations of professionals. This practice not only continuously improves the employer brand, but it also allows for anticipating behaviors and building lasting relationships with employees, affirms Angélica Madalosso, CEO of ILoveMyJob
Who are the 10 most loved companies to work for:
1º – Nature
2º – OK
3º – Boticario Group
4º – Eurofarma
5º – Petrobras
6º – Eletrobras
7º –Itau
8º – Own Business (desire to undertake)
9º – CPFL
10º – Echoenergia
What makes a company admired by its employees
According to the survey, the most valued factors for defining an ideal work environment include
- Positive organizational climate (18%)
- Transparency and efficient communication (16%)
- Autonomy (12%)
- Flexibility (11%)
- Appreciation and recognition (10%)
- Respectful and inclusive environment (9%)
Another highlight was the growing use of technology and social media in attracting and retaining talent. Platforms like LinkedIn were mentioned by 46% of respondents as the main channel for searching for opportunities, followed by networking (32%) and job sites (15%)
The inclusion of "Own Business" in the Top 10, according to the survey, reflects a trend indicated by respondents in search of greater autonomy in their careers. The main reasons for termination highlighted in the survey were poor compensation (45%), lack of career plan (30%) and workload overload (15%)
Main trends observed in the ranking
In addition to the initiatives of the best-positioned companies, the study pointed out some trends
- B2C Focus:B2C companies, like Natura and Grupo Boticário, they strengthened their presence through a strong investment in employer branding
- Differentiated corporate benefits:Companies are increasingly offering more benefits beyond the traditional package. The Boticário Group, for example, stood out for the Pet Assistance, an innovation in the market. The study analyzes that, possibly, the choice of benefits came from active listening to the employees and, thus, reflects on the well-being of all of them
- Digital transformation:Investments in technology and digitalization drive modern and dynamic work environments. Companies like Itaú stand out in this regard
- Innovation:All the companies in the ranking prioritize innovation, regardless of the sector. Nature, Vale and Grupo Boticário, for example, constantly seek new solutions and ways to improve processes
- ESG: Most companies prioritize ESG (Environmental, Social, and Governance) issues, Social and Governance, with good corporate practices, sustainability and social responsibility and good, that bring significant impact for attracting and retaining talent.
- Flexibility:Hybrid and remote models remain preferred among talents and contribute to a healthy balance between the employee's professional and personal life
- Sector:The 2024 ranking showed a dominance of companies in the energy sector, driven by interest in ESG and sustainability.
A Loved Companiesis held annually by iLoveMyJob and presents an analysis of the best practices in employer branding management in Brazil. The complete report is available on the website www.lovedcompanies.com.br.
