A survey conducted for theby João Kepler, for the book “The Corporate Blind Spot”,brought to light revealing data about the invisible barriers that affectmanagement and business growthin the country. The study points out that35% of Brazilian entrepreneursadmit to neglectingthe adoption of new technologiesand innovation, even in a market where digital transformation is essential for competitiveness. "It is an alarming fact, especially in a rapidly changing scenario where technology is the main driver of growth," evaluates Kepler.
Another worrying fact concerns thepeople management:28% of managers say they face difficultiesin open communication and in creating a feedback culture. According to Kepler, these limitations are among the greatest internal challenges faced by companies. The research also revealed that, for 31% of respondents, organizational culture restricts honest feedback, while 27% stated that internal processes are carried out without questioning, indicating resistance to continuous improvement. It is also concerning that 19% of entrepreneurs are unable to identify these moments of organizational blindness. "The lack of honest feedback in strategic meetings creates a harmful silence environment, where recurring mistakes go uncorrected and the growth potential is compromised," explains Kepler.
Furthermore,40% of entrepreneursThey report making strategic decisions based on incomplete information or assumptions, which can result in financial losses and compromise competitiveness. Others25% They stated that, despite having sufficient data, they feel that a superficial analysis minimizes the impact of decisions until problems become critical. These numbers indicate that many leaders are not leveraging the potential of available data for more accurate fundamental decisions.
For Kepler, these numbers reinforce the need for entrepreneurs to take a closer look at their own practices and identify the blind spots that may be sabotaging the success of their companies.
The research was conducted for the book, 'The Corporate Blind Spot,which will be released on the dayNovember 7th, aimed at small and medium-sized business owners seeking to see beyond invisible limitations and make strategic decisions in an increasingly competitive market.In general, the book addresses the importance offace these invisible barriersthat limit thegrowth and organizational efficiency", said Kepler.
Following the success of his previous book, “Inevitable”, Kepler offers a practical and provocative approach, with insights and strategies based on real-life experiences of managers who, like many others, seek to thrive in a challenging business environment.
