Brazilian entrepreneurs support their households and lead the adoption of artificial intelligence (AI) to boost their small businesses. A GoDaddy Global Entrepreneurship Survey 2025reveals that these women are redefining success with confidence and resilience, using technology to simplify operations and inspire a new era of business opportunities and innovation in a post-COVID world
In Brazil, 57% of the small businesses surveyed are owned by women, with 67% of them reporting that they started their businesses in the last five years. These statistics highlight the significant presence of women in entrepreneurship in Brazil and emphasize their resilience, especially considering the challenging economic climate caused by the COVID-19 pandemic five years ago
Artificial Intelligence supports female entrepreneurship
Businesswomen are not just managing their own businesses, they are standing out with unwavering confidence. An impressive number of 98% of the respondents expressed their belief in their abilities, a proof of your well-founded strength in the business area. Furthermore, almost four in five (79%) agree that AI will help their small business compete with larger, more resourceful companies in the coming year
For example, Brazilian women are reporting that they save eight hours a week by using AI tools, as theGoDaddy Airo®, an AI-based experience that simplifies website creation, the design of logos and digital marketing strategies for entrepreneurs. This saved time is equivalent to one workday per week, time they spend to have creative ideas (60%), stay organized and manage daily tasks (46%) and learn new skills or improve current ones (45%)
Businesswomen are resilient in the face of economic uncertainty
Despite the mixed emotions regarding the current Brazilian economy, with only 16% feeling very optimistic, businesswomen in Brazil remain resilient, with 86% believing that their businesses will grow in the next 3 to 5 years, higher number than among men (80%)
And these are not just predictions: 50% of entrepreneurs in Brazil are the main providers of their families' income. These women are contributing to local economies, creating new jobs and supporting families
Business leaders are embracing digital tools to grow
In addition to feeling fulfilled by creating their own source of income (63%) and supporting the family (47%), entrepreneurial women are happy to be an inspiration to the people around them (32%)
"With AI-based tools", how GoDaddy Airo, women can free up time to dedicate it to what really matters to them, said Laura Messerschmidt, President of International Markets at GoDaddy. "Whether in the growth of your business", the focus on family or on improving their skills, Brazilian women are inspiring the next generation of successful business leaders.”
Entrepreneurship is playing an increasingly important role in the lives of women, with 87% of respondents saying that it improved their quality of life, offering a sense of accomplishment and empowerment with the opportunity to pursue your passion
The results of the GoDaddy Survey confirm that technology is a powerful equalizer, allowing women to redefine their roles in business, continued Messerschmidt. "GoDaddy is here to support Brazilians who dream of becoming their own bosses", but they still haven't found time to start their own business. Starting a business has its challenges, but GoDaddy Airo makes facing this much easier.”
The main features of GoDaddy Airo include brand creation, digital marketing and search engine optimization (SEO), navigated in an intuitive and easy-to-use interface, without the need for technical knowledge. GoDaddy Airo generates logos, custom sites and email addresses in a matter of minutes, develops targeted social media campaigns aligned with local events and increases online visibility with integrated AI SEO
