Brazilian entrepreneurs support their households and lead the adoption of artificial intelligence (AI) to boost their small businesses. A GoDaddy Global Entrepreneurship Survey 2025reveals that these women are redefining success with confidence and resilience, using technology to streamline operations and inspire a new era of business opportunity and innovation in a post-COVID world.
In Brazil, 57% of the small businesses surveyed are owned by women, with 67% of them stating they started their businesses in the last five years. These statistics highlight the significant presence of women in entrepreneurship in Brazil and emphasize their resilience, especially considering the challenging economic climate caused by the COVID-19 pandemic five years ago.
Artificial Intelligence supports female entrepreneurship
Women entrepreneurs are not only managing their own businesses, but they are also standing out with unwavering confidence. An impressive 98% of those surveyed expressed their belief in their abilities, a testament to their well-founded strength in the business field. Furthermore, nearly four in five (79%) agree that AI will help their small business compete with larger, more resourceful companies in the coming year.
For example, Brazilian women are reporting that they save eight hours a week by using AI tools likeGoDaddy Airo®an AI-based experience that simplifies website creation, logo design, and digital marketing strategies for entrepreneurs. This time saved is equivalent to one day of work per week, time they spend to have creative ideas (60%), stay organized and manage daily tasks (46%), and learn new skills or improve current ones (45%).
Businesswomen are resilient in the face of economic uncertainty
Despite mixed emotions regarding the current Brazilian economy, with only 16% feeling very optimistic, Brazilian women entrepreneurs remain resilient, with 86% believing their businesses will grow in the next 3 to 5 years, a higher number than among men (80%).
And these are not just predictions: 50% of female entrepreneurs in Brazil are the main breadwinners in their families. These women are contributing to local economies, creating new jobs, and supporting families.
Business leaders are embracing digital tools to grow
In addition to feeling fulfilled by creating their own source of income (63%) and supporting their family (47%), female entrepreneurs are happy to be an inspiration to those around them (32%).
"With AI-based tools like GoDaddy Airo, women can free up time to dedicate to what truly matters to them," said Laura Messerschmidt, President of International Markets at GoDaddy. Whether in the growth of their businesses, focusing on family, or improving their skills, Brazilian women are inspiring the next generation of successful business leaders.
Entrepreneurship is playing an increasingly important role in women’s lives, with 87% of respondents saying it has improved their quality of life, offering a sense of fulfillment and empowerment with the opportunity to pursue their passion.
"The results of the GoDaddy Survey confirm that technology is a powerful equalizer, allowing women to redefine their roles in business," continued Messerschmidt. GoDaddy is here to support Brazilians who dream of becoming their own bosses but haven't yet found the time to start their own business. Starting a business has its challenges, but GoDaddy Airo makes facing them much easier.
The main features of GoDaddy Airo include brand creation, digital marketing, and search engine optimization (SEO), all accessible through an intuitive and user-friendly interface, with no technical knowledge required. GoDaddy Airo generates logos, websites, and personalized email addresses in minutes, develops targeted social media campaigns aligned with local events, and increases online visibility with integrated AI SEO.
