A recent Edison Research survey showed AM/FM radio as the top choice for entertainment and information in the workplace. According to the study, 64% of people prefer radio to follow their professional daily life, highlighting its practicality and diversity of content. Secondly, podcasts appear, chosen by 23% of the respondents.
For Roberto Cervo Melão, president of SindiRádio, the Sindicato das Empresas de Rádio e TV do Rio Grande do Sul, these numbers reinforce the relevance of radio in different contexts. Radio continues to play a fundamental role in the daily lives of Brazilians, especially in the workplace, where people seek up-to-date information and programming that keeps them connected and productive. This leadership is the result of radio's ability to reinvent itself and offer accessible, quality content.
The survey also highlights radio as a reliable and easily accessible means of communication, adapted to the needs of those seeking information, entertainment and company during working hours.
SindiRádio highlights that radio's performance is the result of a continuous effort to maintain its relevance, integrating new formats and digital platforms without losing the essence that captivates listeners.The radio is plural, democratic, and always within everyone's reach. It is this connection that maintains its leadership and importance in people's daily lives“, adds Melão.
