Brazilians are feeling the impact of the rising prices of Easter eggs in their wallets, but they still don't want to stop giving gifts to special people. A survey conducted by Zoox Smart Data indicates that 44.96% of Brazilians plan to buy chocolates this year, while 29% chose not to go shopping and 26.06% remain undecided.
For 58.21% of respondents who have not yet purchased eggs or are unsure, the main reason is the increase in chocolate prices this year. 66.13% of Brazilians aim to spend only R$ 100 on chocolates, while 20.94% want to spend up to R$ 200 and 12.93% up to more than R$ 300.
This point, price and promotion, ranked among the main causes that influence chocolate purchasing during this period, with 58.08%, followed by brand and quality (33.86%) and packaging and freebies (10.05%).
The high value caused the number of people receiving gifts to decrease this year. According to the survey, 63.31% plan to give chocolates to up to two people, while 21.62% of the audience will gift up to four people and 15.07% to more than five people.
Although many Brazilians choose other forms of chocolate, such as boxes of chocolates and bars, Easter eggs remain the most popular among the public, being the main purchase option for 64.93% of respondents, followed by chocolate bars (20.32%) and boxes of chocolates (14.75%).
Even with the rise of e-commerce, supermarkets remain the primary place to buy chocolates, chosen by 51.82% of Brazilians, while 33.17% opt for specialized stores and chocolatiers, artisanal sellers (8.70%), and the internet (6.31%).
The survey was conducted from April 12 to 15 and involved 3,596 respondents.
