The hospitality and tourism sector has undergone constant transformations in recent years. After a forced break during the pandemic, the recovery of the sector requires adaptation and innovation to keep up with new trends. For 2025, technology and personalized experiences stand out as the main highlights, as sustainability becomes an increasing priority in tourism services
Digital transformation is driving changes in consumer preferences. According to the researchCX Trends 2025, held annually by Octadesk in partnership with Opinion Box, there was an 8% increase in the interaction of Brazilian consumers with artificial intelligences during the purchasing process in the last year. The study also reveals that 72% of consumers prefer personalized and exclusive service
According to Jorge Carvalho de Oliveira Júnior, president of Realgems Cosmetics and Amenities, Parana company reference in cosmetics for hospitality, the market is adjusting to the new expectations of customers. "Every year, the consumer profile changes due to new technologies, that are quickly incorporated into everyday life. Hotels and services related to tourism need to keep up with these trends to offer solutions aligned with the needs of guests, comment. As part of this personalization strategy, Realgems allows for the customization of hotel amenities, with exclusive packaging for each establishment
Hyperpersonalization is a strong consumer trend. With the growing demand for unique experiences, consumers expect brands to create unique solutions to meet their desires. "This is a challenge for the market as a whole", but in hospitality, experience has always been a fundamental part of the purchase. Hotels provide different sensations during the stay, highlights Carvalho. He emphasizes that Realgems works together with clients to develop solutions that enhance the feeling of exclusivity for each guest
Sustainability in tourism
According to a study published in late 2024 by the journalNature Communications, tourism was responsible for an annual increase of 3,5% in CO2 emissions between 2009 and 2020. The rapid growth of the sector significantly contributed to this impact, and estimates indicate that tourism currently accounts for about 9% of global carbon emissions
In light of this scenario, sustainability has become an essential factor for companies in the sector. The director of Realgems emphasizes the importance of conscious consumption. "We believe that the future of the tourism and hospitality sector lies not only in the experiences we offer", but also in the way these experiences impact the environment. We are committed to providing products that not only meet the needs of our customers, but also respect our planet, points
According to Carvalho, the brand seeks, through simple actions, walk towards an eco-friendly direction and reduce your impact on the environment. "Today, we use biodegradable materials in our packaging and offer high-quality vegan products, increasingly sought after by hotels committed to sustainability, explain. Furthermore, Realgems invests in initiatives such as water reuse and support for social causes. "I make a point of participating in projects that promote local development", as theRecycleHelp, that aims to give visibility and increase the income of recycling workers, frequently marginalized. Our impact must be positive not only for the environment, but also for the community around us, concludes the company president
