Perfumes and cosmetics are the items with the highest intention to purchase online, according to 54% of consumers surveyed by the study ofNothing will happen., company specialized in e-commerce and market research. As the main reason for the preference, 44% claim that they arrive at online stores due to the influence of advertisements on social media, like Instagram and Facebook.
In Brazil and in the world, e-commerce has been showing growth, from the change in consumers' shopping habits. The information was released by the research "E-commerce Trends 2025”, carried out by Octadesk in partnership with theOpinion Box, that shows that, among the 2.055 interviewed, more than half make their cosmetic purchases virtually, reducing visits to physical stores
Fragrances are among the most sought-after products, the articles ofskincareand the items for hair care, like hair dryers and dyes. The purchases are made, mostly, for personal use, but makeup and perfumes for gifts also impact sales
It is important to choose the right cosmetics
The Brazilian Society of Dermatology (SBD) warns that, before making the purchase of cosmetics, it is necessary to understand the characteristics of the skin and the body. In relation toskincare, the items must be chosen carefully to avoid possible irritations
Questions about which sunscreen is the most suitable or how to choose a facial moisturizer are common, and both choices should be made taking into account each person's skin type, that can be mixed, oily or dry
About perfumes, the recommendation is to seek information about the composition. Fragrances are divided into olfactory families, being herbal, wooden and ambered. Knowing them makes the choice easier
The information about concentration levels can also help. Only products that have a percentage above 30% are considered true perfumes. The application should be made on the wrists and the nape of the neck, the product should not come into contact with heat and moisture
The identification of hair type is also important for choosing products. For oily hair, light products that do not dry out are recommended. To take care of dry hair, the guidance is to prioritize those with moisturizing and nourishing action, while the mixed require balance of theshampooand of the conditioner. To help in the search, one tip is to understand the labels and the ingredients used.
Security data ensures purchase protection
The research of theNothing will happen.shows that 88% of customers shop online, at least, once a month, it is important to pay attention to bureaucratic and security information.Conduct research on the reliability of the online store, the payment methods, product descriptions and being cautious of frauds and very high discounts are important precautions to ensure that the data and the purchase are protected, according to the guidelines of consumer protection agencies
In addition to these points, defense agencies warn about the importance of understanding the company's return and exchange policies, the delivery times and compare prices, in order to ensure the best deal
International purchases require special attention from consumers. Last year, the Federal Revenue created the Remittance Compliant program, that certifies e-commerce companies that follow import regulations. According to the agency, the consumer who buys on these sites guarantees advantages, how the tax reduction for purchases valued up to US$ 50
Still according to the study, among Brazilian consumers, 72% claim to purchase most of their products from foreign stores, asShopee, Sheinand Aliexpress. The preference is justified by the diversity of items, lower prices and product quality
To ensure the protection of consumers, there is legislation that also covers digital commerce. The Consumer Protection Code (CDC) establishes rules for the preservation of customer rights and the responsibilities of sellers. The E-commerce Law (No. 7.962/2013) dispõe sobre as transações feitas entre uma loja on-line e o seu comprador
