Payface, the pioneering company in facial recognition payment solutions, takes a significant step by expanding its services with a solution that integrates biometric technology with Private Label card systems. This innovation allows consumers from various sectors to make payments using only their face, for the first time, without the need for passwords or physical cards.
Oscar's network is the first to adopt this technology, implementing it in 10 stores in the city of São José dos Campos (SP), where customers have been enjoying the convenience of paying with FestCard, the network's own card, through facial recognition, since July 12th. The partnership aims to expand the solution to around 100 stores in the group by October 2024, with the expectation of reaching tens of thousands of consumers who pay with the store's card every month.
For Eládio Isoppo, CEO of Payface, this launch represents two important milestones in Payface's strategy. First, Payface's entry into the private label card issuer ecosystem—a strategy devised in late 2023, following the acquisition of Smile&Go—with a product specifically built to connect the base of faces captured by issuers at the time of credit approval with the respective payment methods.Second, the expansion of the company's solutions into new segments, with great acceptance.
“We have successfully launched facial biometric payment in a closed arrangement, marking our strategic entry into the promising footwear and fashion segment. This innovation has already resulted in the addition of thousands of new users to our base, exponentially driving Payface adoption. This significant advancement was catalyzed by the acquisition of Smile&Go, solidifying our position as a leader in facial recognition solutions. We are excited about the continued growth potential of our technology, which extends from physical checkouts to online authentication,” said Eládio Isoppo.
All Festcard customers are already pre-approved to pay with their face in stores using the technology, and new card customers, for example, can use it immediately after approval, without waiting for plastic customization, password setup, or app installation. Face capture replaces all of that at once, ensuring accuracy and security, as well as reducing disputes and fraud.
According to Nelson Cazarine, Director of Grupo Oscar, the partnership with Payface makes “the lives of the network’s customers even easier, reaffirming Grupo Oscar’s commitment to innovation and excellence in service.”
The Payface solution fully integrated into the private label card issuance and processing ecosystem makes the shopping experience simple, fast, and secure. As highlighted by Carlos Carvalho, Head of Credit Operations at Grupo Oscar:
“Facial biometrics has arrived on the FestCard to revolutionize the sales process. With a simple photograph, our customers can make their purchases more quickly, safely and conveniently. An innovation that transforms the shopping experience.”
Even with the recent launch, other networks have also adopted facial recognition to address common issues in the Private Label world, such as card sharing and high operational costs. Fort Atacadista, which operates the Vuon Card in its stores, and Nalin, a card of the same name, are already in the implementation phase to bring the Payface solution to their operations in the wholesale food and fashion segments, respectively.
