Deal and promotion profiles have been successful in WhatsApp groups and social networks like Instagram and X (formerly Twitter). On the rise in recent years, the strategy involves the content creator behind the account hunting for discounts in online stores and helping their followers save. The method is nothing more than affiliate marketing, an agreement in which affiliates receive a commission for each visit or sale.
According to the Glassdoor platform, a professional working in affiliate marketing earns an average of R$ 8,731.00, almost three times the Brazilian average salary of R$ 3,123.00, according to the latest survey conducted this year by the National Household Sample Survey (PNAD). Therefore, it can be said that profitability is one of the factors that explain the rise of the work model. Therefore, finance influencer Jhonatas Silva created a step-by-step guide for anyone to build a deals profile from scratch and sell as an affiliate on any social network.
Step 1: Create a social media account from scratch
“It is important that the account is new, because if the account is personal or already used, it will interfere with the algorithm’s delivery. The social network’s algorithm needs to understand who it should deliver the videos to. If you use an account that already exists, the video will be delivered to the wrong audience and your account will probably not get many views.”
Step 2: Create an account and join major stores on the market
“Most stores nowadays accept affiliation: Amazon, Magalu, Shopee, Mercado Livre, among others. I recommend creating an account in different stores because there are promotions that are on Shopee but not on Magalu, for example. Just like Amazon has many good promotions that others don’t have, and so on.”
Step 3: Post viral videos about the product
“You can use videos from Instagram and TikTok as inspiration to create your model. It’s also a good idea to buy the product so you can record the video yourself. But in the beginning, I recommend that you post other people’s videos, because you may not have the money to buy these products. I suggest that you use an editing mask, that is, take pieces of several videos just showing the product and put your narration on top, for example. Over time, as you earn more money, it’s a good idea to buy your own products, so that you have 100% original content that doesn’t run the risk of being taken down.”
Step 4: Place the affiliate link in your bio and stories
“In addition to your bio and stories, I recommend that you pin the link to your Instagram highlights after 24 hours. This will generate a lot of conversions, because people will come to your profile through the video, they will be interested, they will click on the profile to see it and they will immediately see the link you pinned. Therefore, it is good to make it as easy as possible for the user to not waste time looking for where to go, as this causes most people to give up.”
Step 5: Watch videos that have gotten the most views and do the same in the next ones
“Over time, you’ll notice that some videos get more views than others. Try to analyze the posts that received the most engagement and ask yourself: What did I do in this video to make people more interested? Did it have more comments and, therefore, was it delivered to more users? If so, what did I say in the video that generated more comments? See what you can take from it so you can replicate it in future videos and, consequently, make more sales.”
Step 6: Give people reasons to follow your page
You need to show the person you want to help her, and in this case, is there anything that demonstrates this more than posting promotions? It is essential at the beginning to earn your follower's loyalty. Even if you do not earn a commission, imagine there is a product that normally costs R$ 400.00 and the next day you post a promotion with the same product at half the price. The person will immediately become loyal to your page and follow you because of that being useful to her. Gaining the trust of your followers is essential for the growth of your profile. The way you talk about the promotion is also important; ideally, you should always do it naturally. Replace the word "vender" with the word "indicar," for example. You are not going to post on the stories telling the person to buy that product because it's cool. First, show what the product is capable of doing and then say that you have a discount link. The person interested will click on your link and make a purchase. Remember that the word "seller" causes distancing, but everyone likes to buy.
Step 7: Withdraw the commission directly to your account
“Since it involves commissions and physical products, it may take a few days for the money to be released into your account. This is completely normal, because as there is a purchasing process, stores often make it available for you to see the amount of your commission, but only release it for withdrawal when the product arrives at the person's home and guarantees that there will be no refunds or exchanges. Always think about the amount. I believe that once you make the first sale, the next ones will be much easier, because you already understand how the method works and know which path to follow.”
