One of the most anticipated dates for consumers is approaching: Easter 2025 promises to bring a sea of opportunities for retail. After all, in addition to chocolates, Brazilians also invest in gifts, decorations, and seek to create magical moments for children. To stand out, it is essential to understand consumer trends and integrate innovative technologies.
What to expect from consumer spending at Easter 2025?
The chocolate market faces challenges due to rising input costs, but demand remains strong. The Brazilian Association of the Chocolate, Peanut and Candy Industry (Abicab) estimates the production of 45 million Easter eggs, with 94 new product launches in 2025. This data is very exciting for retailers, as it brings new products to the public.
In addition to traditional eggs, consumers are seeking alternatives such as bars and chocolates. Furthermore, the premium , including wines and cod, is also gaining strength. Another significant trend is the preparation of special meals at home, with 55% of respondents planning to cook for the occasion, according to a survey by Suprimaxxi.
“Retailers need to seize the seasonal opportunity to deliver the best customer support, relying on cutting-edge technology as an ally,” comments Carlos H. Mencaci, CEO of Total IP+IA. According to data collected by the study “Artificial Intelligence in Retail,” 47% of retailers already used AI (Artificial Intelligence), while 53% had not yet implemented it but were considering this possibility.
Smart retail: AI multiplies profits by Easter 2025
To meet customer expectations and optimize operations, innovation is essential. In this context, Total IP+AI offers two tools to transform your business and seize every opportunity:
- Total Chat Center : centralizes customer service, especially via WhatsApp, streamlining communication and organizing the customer portfolio.
- Artificial Intelligence: automates inventory management, sales analysis, and sending alerts, ensuring efficiency and accuracy.
Implementing these solutions provides faster service, more assertive marketing campaigns, and insights into consumer behavior. "The pursuit of quality and differentiation drives the sector and delivers lasting results," advises Mencaci. Focusing on exclusivity, sustainable packaging, and digital experiences could be the key differentiator this year.
