Parfin, a digital asset infrastructure company driving global finance on the blockchain, announced the hiring of Jiten Varu as Head of Growth. The movement strengthens Parfin's international expansion, focusing on Rayls, a Layer 2 blockchain ecosystem that ensures scalability and efficiency, and on Parfin Platform, a solution that allows regulated institutions to manage digital assets in an integrated manner.
Focusing on Europe, the Middle East, and Asia, Parfin aims to position Rayls as the leading Layer 2 solution for financial institutions worldwide. This strategy leverages the mature web3 landscape in the region, where Parfin aims to capitalize on the success of projects in Latin America, such as with the Central Bank of Brazil on the DREX project (Brazilian CBDC) and Santander, to expand into new regions. To support this plan, Parfin has been participating in major industry events such as Merge Madrid, Token2049, and will be present at the upcoming Singapore FinTech Festival.
Jiten is also a member of investment committees and serves as an advisor and mentor to several startups and organizations in the financial sector, including Algorand Accelerate, Neventa Capital, Outlier Ventures, among others.
At Parfin, Jiten will be responsible for developing and implementing growth strategies aligned with the company's sales and business objectives. He will work closely with the Chief Commercial Officer to build and optimize the sales pipeline, ensuring a continuous flow of opportunities.
Jiten will also focus on engaging potential clients in the financial services sector, promoting the adoption of Parfin's blockchain platforms. Additionally, he will manage strategic partnerships with financial institutions, fintechs, and institutional investors, co-creating products that expand the company's presence in the market.
“Jiten’s experience in technology and growth in the financial market will be critical as we expand Rayls and transform the digital asset infrastructure in Brazil and beyond,” said Marcos Viriato, CEO of Parfin.
Jiten is an advocate for the use of disruptive technology to create customer-centric operating models, focusing on sustainable value creation and growth accelerators. He joins Parfin at a crucial moment when the company is seeking to expand its presence in global markets and continue leading innovation in the digital assets sector.
“Parfin has created a powerful blockchain platform, Rayls, that will help many companies around the world. It will be rewarding to be part of this journey and contribute to the growth of the brand, which has enormous potential,” said Jiten Varu, Parfin’s new Head of Growth.
Rayls is the first Ethereum Virtual Machine (EVM) blockchain ecosystem that unifies permissioned and public blockchains, simultaneously providing privacy, scalability, interoperability, and decentralization at an enterprise level. The ecosystem offers customized solutions for financial use cases, including the tokenization of financial instruments, Central Bank Digital Currencies (CBDCs), FMI settlements, intra-institutional transactions, and cross-border exchange. Parfin's focus on Rayls and the Parfin Platform aims to empower regulated institutions with secure and compliant blockchain solutions. The company leads innovation in the digital assets space and is expanding its global presence, particularly in the EMEA and APAC regions.
Driven by regulatory advancements under the Markets in Crypto-Assets (MiCA) framework and the success of implementations in Latin America, Parfin is also expanding its platform with its Crypto as a Service (CaaS) solution in the EMEA and APAC regions. CaaS is essential for Rayls' offerings, as it supports regulated institutions in managing and protecting digital assets, ensuring compliance and expanding their digital offerings.
At the Singapore FinTech Festival on 5 November 2024, Parfin will also host a side event with Zodia Custody.
