A Software.com.br, a Brazilian company founded over 15 years ago in the city of São Paulo and recognized as a reference in technology solutions for the Latin American corporate market, announces another business partnership in 2024 – this time with the Canadian company Hootsuite, a global brand management company on social media and whose eponymous cloud platform is used in over 200 countries by more than 16 million users and by 800 members of the Fortune 1000 – the famous list compiled annually by the North American business magazine Fortune with the 1000 largest companies in the United States ranked by revenue.
With the agreement, Software.com.br will be responsible for commercialization via SaaS(Software as a Service) Enterprise Editionfrom the Hootsuite solution to the corporate market in Brazil, Mexico, and Colombia. The Enterprise package includes from 5 users and 50 social media accounts and offers centralized dashboard tools for agile, secure, and high-performance management of approval workflows and resource management, customized analytics, and social listeningand advanced inbox, plusreports post performance, sentiment reporting, industry and competitor benchmarks, report scheduling and export, ad spend analysis, and single sign-on (SSO) for occupational health and safety.
Hootsuite Enterprise offers advanced engagement capabilities and ensures productivity for social media managers and employees by facilitating day-to-day tasks and routines, from content curation, scheduling and publishing posts, to collaboration and team management and ROI calculations (Return on Investment, acronym in English forReturn on Investment), with real-time monitoring for quick decision-making.
Hootsuite Enterprise also includes a content library and offers users free training fromHootsuite Academy, including access to priority, dedicated, direct support with a Customer Success Manager to help maximize your use of the solution.
The Enterprise package is GDPR compliant (General Data Protection Regulation, in Portuguese) and holds the largest ecosystem of any other social media management platform on the market, such as Adobe Stock, Dynamics, Salesforce, Slack, Tableau, Power BI, among others, with fast and automatic integration to Facebook, Instagram, TikTok, LinkedIn, X, YouTube, Threads, WhatsApp and Pinterest accounts.
"The commercialization agreement with Hootsuite is a tactical move and symbolizes another achievement for Software.com.br in offering a robust and comprehensive portfolio that includes the world's best and most advanced technological solutions to meet the most pressing demands of our corporate clients in Brazil, Colombia, and Mexico," says Rodrigo Villar, CEO of Software.com.br.
“The partnership gives us the opportunity to demonstrate, promote, market and reference the numerous benefits of Hootsuite Enterprise to agencies, managers and Marketing teams and to schools, governments and companies from the most varied sectors that seek to leverage, improve and elevate their presence on social media through the best and most used platform for managing actions and strategies focused on brand and business growth on social networks”, concludes Villar.
Executive Beatriz Vieira,Territory Managerfrom Hootsuite for Brazil, was at the Software.com.br offices in São Paulo, reinforcing the importance of this collaboration for strengthening Hootsuite's presence in the Brazilian and Latin American markets.
“The visit was an excellent opportunity to strengthen ties, align expectations and plan the next steps of this strategic partnership that will bring great benefits to our customers throughout the region,” says the executive.
