Chilli Beans network, a company specializing in glasses and accessories, partnered with DM, a financial services group focused on credit management, to offer DM Pag, a payment method similar to BNPL (buy now pay later), popularly known as divided Pix. The operations should begin covering 1100 points of sale, including stores, kiosks, and flagships. The expectation is that the modality will strengthen customer loyalty and bring a 10% increase in sales by next year.
According to Ariane Bete, Commercial Director of DM, the partnership emphasizes the importance of diversifying payment methods in the current market. Brazilians are already accustomed to shopping on credit, but there is still a segment of the population that does not have access to proper financial services. DM Pag is a product that allows consumers to make purchases even if they do not have a credit card. Very quickly, directly at the checkout, they can request credit and be evaluated instantly. With the credit approved, they pay the first installment via Pix and then pay the remaining installments month by month.
“Chilli Beans is driven by innovation. We love bringing new technologies to our ecosystem. We are excited about the possibility of offering Pix in installments to our customers. Having DM as our partner at this time helps us bring this difference with excellence and quality”, says Caito Maia, CEO and founder of Chilli Beans.
Chilli Beans started its activities in the late 90s, and today it is the companytop of mind in the eyewear and accessories sector in Latin America. The brand is present in more than 20 countries around the world. According to Ariane Bete, the expectation is to strengthen the partnership with the network soon. "We are in dialogue to offer more payment methods for Chilli Beans customers, increasing their purchasing power and ensuring they have a good experience in the stores," concludes Ariane Bete.
