Given the relevance of the digital environment, Grupo Bradesco Seguros has expanded its presence on social media, in line with its strategy of getting even closer to its policyholders and business partners, who are increasingly connected.
In partnership with the @lifeonadraw profile, the Group started a collaborative content creation campaign in 2024 to promote reflection on the need for protection and planning, bringing light themes and positive messages through illustrations.
In 2024, these publications alone reached around 500 thousand reactions/engagements, demonstrating that the message has been well received by social media users.
“We work to expand our presence on the main channels, participating in conversations and understanding our audience more and more. We walk hand in hand with innovations in the digital environment, but without neglecting the humanization of relationships, which is why we focus on positive messages that reinforce our purpose of protection and care, always being close to people,” says Alexandre Nogueira, Marketing Director of Grupo Bradesco Seguros.
