Given the relevance of the digital environment, Bradesco Seguros Group has expanded its presence on social media, aligned with the strategy of getting even closer to its policyholders and business partners, that are increasingly connected
In partnership with the profile @lifeonadraw, The Group started in 2024 a campaign for the creation of collaborative content to promote reflection on the need for protection and planning, bringing light themes and positive messages through illustrations
In 2024, only these publications reached about 500 thousand reactions/engagements, demonstrating that the message has been well received by social media users
"We work to expand our presence in the main channels", participating in conversations and understanding, increasingly, our audience. We walk side by side with the innovations of the digital environment, but without neglecting the humanization of relationships, that is why we focus on positive messages that reinforce our purpose of protection and care, "always being close to people", says Alexandre Nogueira, Marketing Director of Bradesco Seguros Group
