The research conducted by Neogrid, a technology and data intelligence ecosystem that develops solutions for supply chain management, in partnership with Opinion Box, a leading company in technology for market research and customer experience, reveals a positive perception among Brazilian consumers regarding the use of artificial intelligence (AI). The data indicates that more than half of the respondents (51.5%) believe that AI can contribute to fairer pricing on supermarket shelves.
According to the survey titled "Shopping Habits in Food Retail," 79.4% of respondents consider the prices they currently pay to be "unfair." In this context, the study by Neogrid/Opinion Box highlights the opportunity for retailers to increase transparency in the pricing of products. This is because most respondents (95.8%) say they would be more satisfied if there was greater clarity about the formulation of the values and if they knew the justification for each one.
AI can suggest price reduction
The research also indicates that technology is considered a key ally in collaboration between industries, distributors, and retailers. According to Predify, Neogrid's solution specialized in analysis ofpricing Based on AI, the survey results highlight the relevance of continuously monitoring consumer behavior and developing strategies to remain competitive in the market.
An analysis by Predify shows that AI can suggest price reductions of up to 15% on products. For example: a 1% reduction in price can lead to increases of up to 27% in revenue, 25% in demand, and 18% in profit. This demonstrates the positive impact that strategic price adjustments can generate when supported by advanced technologies like AI.
"Companies that do not collaborate with their partners risk falling behind. AI is an important ally that allows transforming accurate data into decisions, helping us to predict trends," explains Bruno Maia, Head of Data and AI at Neogrid. "When industry, retail, and distributors share information, everyone benefits from improved planning, inventory optimization, and more efficient deliveries."
Profile of interviewees
The survey was conducted online, on the Opinion Box Respondent Panel, between June and July 2024, with more than 2,000 people from all over Brazil over the age of 16 and from all social classes who are responsible or partially responsible for household purchases.
