The beginning of the year is an important period for companies to plan and understand which actions require more effort, in addition to the expected results. For SMEs, this step is even more important, since in addition to the preparation issue, these high-traffic commercial dates make a difference in cash flow. Therefore, Serasa Experian has launched a new edition of the Commemorative Dates calendar, which includes national and regional dates and is available for free download on the official website.clicking here.
“We prepared this material with the aim of supporting SMEs in their annual business planning. This meets one of our main objectives here at Serasa Experian, which is to generate content that supports SMEs in their main management challenges. Understanding which dates to invest your efforts in and which ones may have more affinity with your business is essential. In addition, seasonal effects can cause a slowdown in some segments, which is important to consider in your planning”, explains Cleber Genero, vice president of small and medium-sized companies at Serasa Experian.
The impact of the economic scenario
In addition to the seasonality of each period, the economic scenario of the year also impacts small and medium-sized businesses.
According to theSerasa Experian Trade Activity IndicatorIn 2024, physical retail grew by 3.8%. According to Serasa Experian economist Camila Abdelmalack, "the strong performance of the labor market and the rise in income levels were crucial for the retail sector's performance in 2024. Additionally, the increase in credit granting to consumers helped keep demand high. This trend is expected to continue in the short term, but we project a slowdown in the growth rate in 2025. This is due to the inflation scenario, the rise in interest rates, and fiscal issues."
With this scenario in mind, the economist emphasizes the importance of the entrepreneur understanding the impact of the economy beyond their business, also considering their consumer audience. This enables the creation of sales strategies to attract consumers, even in a more restricted scenario.
Using the power of data to bring more accuracy and security to business decision-making, Serasa Experian has a dedicated department exclusively to meet the needs of small and medium-sized Brazilian companies. They are suitable solutions for those who need to grow their client portfolio, protect the company, monitor clients and suppliers, and recover debts. Additionally, the area has a blog that offers a series of free content for those who need help starting a business, increasing sales, and gaining more customers.Click here to access!
