StartNewsFor 96% of entrepreneurs, a high level of digitalization makes them more competitive...

For 96% of entrepreneurs, a high level of digitalization makes them more competitive in the market, says a GoDaddy study

As small business owners continue to adapt to digital demands, GoDaddy’s 2024 research highlights the growing importance of digital tools for this segment to drive long-term sustainability and competitiveness.

The majority (96%) of small Brazilian businesses surveyed agreed that a high level of digitalization allows them to be more competitive in the market, as revealed in the latest findings fromGoDaddy Global Entrepreneurship Survey 2024. Additionally, 94% of respondents reported that digitalization has significantly improved their work processes, freeing up crucial time and resources for small business owners to grow and compete with larger competitors.

Smaller entrepreneurs in Brazil are realizing the benefits that digital solutions bring to their businesses – so much so that these tools have now become essential for success. Brazilian entrepreneurs surveyed recognize the positive impact of digitalization on their operations: 79% say it has helped reduce business costs, while only 13% believe it has increased their expenses.

Another critical point for Brazilian entrepreneurs is to take care of their clients in the best possible way. For this, it is essential to have access to digital tools to operate and interact with clients. According to GoDaddy data, 73% of respondents said they use email notifications to communicate with their clients. Additionally, they rely on digital payment systems (73%), online customer service tools (71%), and digital billing (53%).

Digital tools help a company deliver its product or service to potential customers, as well as ensure a convenient shopping experience for the consumer online. For this, 40% of business owners have implemented an online booking method to increase the likelihood of customers completing their purchases, and another 30% plan to implement it this year.

However, despite the notable improvement in digitalization in recent years, there is still room for growth for Brazilian business owners, with 41% of them reporting using a customer relationship management (CRM) tool to help track and manage interactions, for example.

"These results highlight the commitment of Brazilian entrepreneurs to digitalization. Tools such as digital payment systems and online booking platforms not only help improve efficiency but also offer new growth opportunities," says Luiz D’Elboux, Country Manager of GoDaddy in Brazil. GoDaddy supports small businesses with a comprehensive set of online solutions to help them succeed in today's competitive digital market.

76% of business owners plan to increase investment in online sales and marketing

When it comes to making investments in this area, there are many options, but Brazilian entrepreneurs are increasingly clear about the direction they want to take with the interest reported in online sales and marketing investments. According to the 2024 survey results, 76% of entrepreneurs plan to increase their investments in online sales and marketing, reflecting a strong commitment to expanding their digital presence, which is essential to compete and grow their businesses in an increasingly digital market.

The conclusion is that digitalization has become essential for small Brazilian companies, which use digital tools to adapt to an increasingly competitive and globalized market, as well as to strengthen their position and boost their growth.

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