The shopping experience has never been so simple and efficient. Payment via chat is changing the way companies and consumers conduct transactions, providing speed, security, and convenience. Poli Digital, a pioneer in this transformation, has already moved R$ 6 million with its Poli Pay feature. The solution integrates and automates customer service on platforms like WhatsApp, Instagram, and Facebook, thanks to the partnership with Meta Group, which ensures access to the official APIs of these networks.
Poli Pay is a Poli solution that allows the consumer to make payments directly through the chat where they are being served. According to Alberto Filho, CEO of Poli, the tool was designed to optimize the payment process in an efficient and integrated way, promoting a smoother and safer experience for both companies and consumers.
Citing market research, such as data from Opinion Box, Alberto Filho states that six out of ten consumers communicate with companies through digital channels to make purchases. Thus, Poli Pay facilitates and thereby encourages the completion of transactions. "It has proven to be a very attractive feature," he/she/they assess.
An indicator reinforces the analysis. According to the CEO of Poli Digital, nearly half (46%) of the orders created via Poli Pay were completed with payment made. This percentage represents twice the rate recorded in traditional e-commerce modalities, where customers create shopping carts until they actually complete the payment.
"Poli Pay is a payment method in which sending and receiving charges are integrated into the contact centralization and automation system of the solution we offer. Thus, from the initial contact made by the customer, through the selection of products, to the completion of the payment, the entire process is carried out through the same contact chat," describes the CEO.
If it means convenience for customers, for companies, Poli Pay's features help boost sales. Alberto Filho explains: "The tool's interface allows the creation of product and service catalogs, with descriptions, prices, and illustrated with photos. Additionally, it enables the creation and sending of the 'shopping cart' with the option of a payment link via Poli Pay."
Poli Digital maintains partnerships with the brands Mercado Pago and PagSeguro. Thus, Poli's system is integrated with those of the two brands. "This integration gives the consumer a variety of payment options — by boleto, pix, or credit card. And the company making the sales receives the amount through these institutions," affirms the CEO.
The company monitors and oversees the entire sales process. "It is possible to manage sales information by customer name, salesperson, payment method, and payment status," he exemplifies.
