The biggest mistakes when launching a product and how to avoid them

Launching a new product is always a challenge, especially in increasingly competitive markets. From conception to the final consumer, Strategic mistakes can compromise months of work and high investments. Rafael Ribas, product marketing specialist, explains that common failures in the launch process are often related to a lack of proper planning and disconnection from the real needs of the target audience. The market is saturated with promising ideas that fail because of basic carelessness. Correcting these errors is essential to ensure the success of a launch., affirms

One of the most common mistakes, according to Ribas, is to minimize the importance of market research and user testing. Many products reach the public without a concrete analysis of consumer demand or behavior. Companies bet on ideas that seem brilliant internally, But they don't have customer-perceived value., explain. To avoid this, he recommends detailed studies on the value proposition and prototyping with real feedback from potential users

Another critical point is the inadequate definition of the persona, the ideal consumer profile. Rafael points out that not understanding the interests, audience needs and habits can lead to disconnected marketing and communication strategies. A poorly done positioning is like talking to the wrong person at the wrong time., alert. The solution is to build a detailed profile of the ideal customer and adjust the product and campaigns to these characteristics

Ribas also mentions the negative impact of neglecting metrics and performance monitoring during and after the launch. Without clear indicators, as conversion rates and customer acquisition cost (CAC), Business decisions are based on assumptions.. Tracking real-time data is crucial to correct course quickly, In case something goes wrong., reinforces. Furthermore, a contingency plan helps to cope with unforeseen circumstances, as sales above or below expectation

Another common mistake is excessive fear of failure., which often prevents the launch at the optimal time. Rafael explains that, in agile markets, Timing is everything.. If you take too long, The competition may launch something similar before you.. Making mistakes is part of the process, But learning is what defines future success., observe

For Ribas, The secret to a successful launch lies in the balance between strategic planning, flexibility and adaptation. With an increasingly dynamic market, He concludes: More than launching a product, It's about delivering value to the customer and being prepared to evolve with them.