With the aim of optimizing the experience of rural producers and agents in the agricultural chain that are part of its digital ecosystem,Orbs, in line with your new brand architecture, it presents a completely revamped platform. With a more intuitive interface and enhanced features, the platform now unifies the aspects of loyalty, supplies, and liquidity with Orbia Clube, Compras, and Pag, respectively, offering an even more complete and personalized experience, making the daily life of the rural producer easier.
Recognized for being the only one to offer complete solutions for the entire agricultural chain, five years ago the company revolutionized the way farmers manage their businesses. "Orbia, since the beginning of its journey, aims to simplify the producer's journey and integrate all the necessary solutions for daily life in the field in one place," exemplifies Ivan Moreno, CEO of Orbia.
According to Robson Rizzon, CCO of Orbia, the new feature allows for an enhanced and simplified experience. "The platform facilitates the producer's journey flow, making the process smoother. Additionally, it also contributes to the understanding of all of Orbia's business fronts, to make our solutions more tangible. Now, on the website, customers will be able to use Orbia Clube to accumulate and redeem points with coalition partners, Orbia Compras to purchase agricultural inputs, and even use Orbia Pag to pay for them," he explains.
In addition to the news for farmers, the company also presents the new partner portal, dedicated to serving distributors, resellers, cooperatives, service providers, among other stakeholders. The new feature allows entrepreneurs in the agricultural sector to access various partnership opportunities with Orbia, ranging from the chance to earn points in the loyalty program to offer to customers, to the inclusion of a store directly within the company's ecosystem for purchasing agricultural supplies.
“Our commitment to innovation leads us to present a new tool that values the partnership we have built throughout our trajectory with the different players in the agricultural sector. The objective, as for rural producers, is to simplify management and optimize processes on the platform, in addition to increasing the competitiveness of these agribusiness players, who are experiencing a moment of digital transformation within the sector”, emphasizes Orbia’s CEO.
The same structure made available to rural producers is also available to agents of the agricultural chain. "Basically, distribution channels, resellers, cooperatives, and other players in the area can sell their inputs, suggest payment on the platform, become partners in the loyalty program, and even refer their employees to become affiliates of Orbia and receive a commission on sales on the platform," emphasizes Rizzon.
Among the benefits for distributors, the company highlights the possibility of increasing sales, expanding the customer network, and managing the business more efficiently. "Digital channels reach places, people, and provide access to tools that would hardly be found in the physical universe. We open up and have access to a range of new opportunities, with the competitive advantage of changing processes along the way through the analysis of the rural producer's journey within the tool that we monitor in a more strategic way," emphasizes CEO Ivan Moreno.
With a loyalty program that benefits more than 265 thousand rural producers in Brazil, Orbia stands out as the largest digital agribusiness platform, with a presence throughout Latin America.
